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Conquering consumerspace - [electronic resource] : marketing strategies for a branded world : Michael R. Solomon.
Conquering consumerspace - [electronic resource] : marketing strategies for a branded world : Michael R. Solomon.
Solomon, Michael R. / AMACOM / 2003
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Diversity in advertising - [electronic resource] : broadening the scope of research directions : edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Diversity in advertising - [electronic resource] : broadening the scope of research directions : edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Haugtvedt, Curtis P. / Lawrence Erlbaum / 2004
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3
Emotion marketing - [electronic resource] : the Hallmark way of winning customers for life : Scott Robinette and Claire Brand ; with Vicki Lenz.
Emotion marketing - [electronic resource] : the Hallmark way of winning customers for life : Scott Robinette and Claire Brand ; with Vicki Lenz.
Robinette, Scott. / McGraw-Hill / 2001
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4
The ten demandments - [electronic resource] : rules to live by in the age of the demanding consumer : Kelly Mooney with Laura Bergheim.
The ten demandments - [electronic resource] : rules to live by in the age of the demanding consumer : Kelly Mooney with Laura Bergheim.
Mooney, Kelly. / McGraw-Hill / 2002
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5
Marketing to women - [electronic resource] : how to understand, reach, and increase your share of the world's largest market segment : Martha Barletta.
Marketing to women - [electronic resource] : how to understand, reach, and increase your share of the world's largest market segment : Martha Barletta.
Barletta, Martha. / Dearborn Trade Pub. / 2003
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6
Value-based marketing for bottom-line success - [electronic resource] : 5 stepsto creating customer value : J. Nicholas De Bonis, Eric Balinski & Phil Allen.
Value-based marketing for bottom-line success - [electronic resource] : 5 stepsto creating customer value : J. Nicholas De Bonis, Eric Balinski & Phil Allen.
DeBonis, J. Nicholas. / McGraw-Hill / 2003
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7
Service magic - [electronic resource] : the art of amazing your customers : RonZemke and Chip Bell.
Service magic - [electronic resource] : the art of amazing your customers : RonZemke and Chip Bell.
Zemke, Ron. / Dearborn Trade Pub. / 2003
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ValueSpace - [electronic resource] : winning the battle for market leadership :lessons from the world's most admired companies : Banwari Mittal, Jagdish N. Sheth.
ValueSpace - [electronic resource] : winning the battle for market leadership :lessons from the world's most admired companies : Banwari Mittal, Jagdish N. Sheth.
Mittal, Banwari. / McGraw-Hill / 2001
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9
Emotion marketing - [electronic resource] : the Hallmark way of winning customers for life : Scott Robinette and Claire Brand ; with Vicki Lenz.
Emotion marketing - [electronic resource] : the Hallmark way of winning customers for life : Scott Robinette and Claire Brand ; with Vicki Lenz.
Robinette, Scott. / McGraw-Hill / 2001
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10
The consumer revolution in urban China - [electronic resource] : edited by Deborah S. Davis.
The consumer revolution in urban China - [electronic resource] : edited by Deborah S. Davis.
Davis, Deborah / University of California Press / 2000
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