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701
A Direct Utility Model with Dynamic Constraint
A Direct Utility Model with Dynamic Constraint
Byungyeon Kim,Takuya Satomura,Jaehwan Kim / Byungyeon Kim,Takuya Satomura,Jaehwan Kim / 2017

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702
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
Ji Yoon Kim,Janghyuk Lee,Sang Yong Kim / Ji Yoon Kim,Janghyuk Lee,Sang Yong Kim / 2017

종합자료실 / 대출가능
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703
Do Sales of an Extended Brand Affect Popularity of its Original?
Do Sales of an Extended Brand Affect Popularity of its Original?
Sang-Hoon Kim,Ji-Su Yi,Joyo Ohm / Sang-Hoon Kim,Ji-Su Yi,Joyo Ohm / 2016

종합자료실 / 대출가능
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704
Give a Man a Fish or Teach Him to Fish
Give a Man a Fish or Teach Him to Fish
Seo Young Kim,Youjae Yi / Seo Young Kim,Youjae Yi / 2016

종합자료실 / 대출가능
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705
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / 2016

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706
K-Pop Music Worldwide and Digital Marketing Role in Brazil
K-Pop Music Worldwide and Digital Marketing Role in Brazil
Patricia Portugal Marques de C,Sang Yong Kim / Patricia Portugal Marques de C,Sang Yong Kim / 2016

종합자료실 / 대출가능
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707
Comparison of Experienced and Inexperienced Consumers’ Utilisation of Extrinsic Cues in Product Evaluation
Comparison of Experienced and Inexperienced Consumers’ Utilisation of Extrinsic Cues in Product Evaluation
Yoonjeun Kim,Kiwan Park,Yaeri Kim,Youngmok Chung / Yoonjeun Kim,Kiwan Park,Yaeri Kim,Youngmok Chung / 2015

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708
The Antecedents and Consequences of Effective Brand Positioning
The Antecedents and Consequences of Effective Brand Positioning
Changju Kim,Eunji Seo,Junghwa Hong,Sangmin Kang,S / Changju Kim,Eunji Seo,Junghwa Hong,Sangmin Kang,S / 2015

종합자료실 / 대출가능
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709
The Impact of Servicescape on Customer Experience Quality through Employee-to-customer Interaction Quality and Peer-to-peer Interaction Quality in Hedonic Service Settings
The Impact of Servicescape on Customer Experience Quality through Employee-to-customer Interaction Quality and Peer-to-peer Interaction Quality in Hedonic Service Settings
Beomjoon Choi,Hyun Sik Kim / Beomjoon Choi,Hyun Sik Kim / 2015

종합자료실 / 대출가능
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710
Consumer Reactions to Products of Social Enterprises
Consumer Reactions to Products of Social Enterprises
Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / 2015

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