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61
Deciding to Update Mobile Applications : Reasons and Consequences of Inertia
Deciding to Update Mobile Applications : Reasons and Consequences of Inertia
Sang Cheol Park / Sang Cheol Park / 2016

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62
Purchase Prediction by Analyzing Users’ Online Behaviors Using Machine Learning and Information Theory Approaches
Purchase Prediction by Analyzing Users’ Online Behaviors Using Machine Learning and Information Theory Approaches
Minsung Kim,Il Im,Sangman Han / Minsung Kim,Il Im,Sangman Han / 2016

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63
Are Negative Online Consumer Reviews Always Bad? A Two-Sided Message Perspective
Are Negative Online Consumer Reviews Always Bad? A Two-Sided Message Perspective
Jumin Lee,Se-Bum Park,Sangwon Lee / Jumin Lee,Se-Bum Park,Sangwon Lee / 2015

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64
The Mediating Effects of Bidirectional Knowledge Transfer on System Implementation Success
The Mediating Effects of Bidirectional Knowledge Transfer on System Implementation Success
Jong Uk Kim,Hyo Sin Kim,Sang Cheol Park / Jong Uk Kim,Hyo Sin Kim,Sang Cheol Park / 2015

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65
Peer Effects in Service Usage
Peer Effects in Service Usage
Sangyoung Song / Sangyoung Song / 2017

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66
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
Ji Yoon Kim,Janghyuk Lee,Sang Yong Kim / Ji Yoon Kim,Janghyuk Lee,Sang Yong Kim / 2017

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67
Why Consumers Use Mobile Commerce?
Why Consumers Use Mobile Commerce?
Sang-Lin Han,T. P. Thao Nguyen,V. Anh Nguyen / Sang-Lin Han,T. P. Thao Nguyen,V. Anh Nguyen / 2016

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68
Do Sales of an Extended Brand Affect Popularity of its Original?
Do Sales of an Extended Brand Affect Popularity of its Original?
Sang-Hoon Kim,Ji-Su Yi,Joyo Ohm / Sang-Hoon Kim,Ji-Su Yi,Joyo Ohm / 2016

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69
Effects of Technology Readiness on User Perceptions and Use Intention of Mobile Social Commerce
Effects of Technology Readiness on User Perceptions and Use Intention of Mobile Social Commerce
Sang-Lin Han,Hyo-Ju Park / Sang-Lin Han,Hyo-Ju Park / 2016

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70
K-Pop Music Worldwide and Digital Marketing Role in Brazil
K-Pop Music Worldwide and Digital Marketing Role in Brazil
Patricia Portugal Marques de C,Sang Yong Kim / Patricia Portugal Marques de C,Sang Yong Kim / 2016

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