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Introduction to advertising media - [electronic resource] : research, planning,and buying : Jim Surmanek.
Introduction to advertising media - [electronic resource] : research, planning,and buying : Jim Surmanek.
Surmanek, Jim. / NTC Business Books / 1993
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12
Essentials of media planning - [electronic resource] : a marketing viewpoint : Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
Essentials of media planning - [electronic resource] : a marketing viewpoint : Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
Barban, Arnold M. / NTC Business Books / 1993
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13
Advertising media sourcebook - [electronic resource] : Peter B. Turk, Donald W.Jugenheimer, Arnold M. Barban.
Advertising media sourcebook - [electronic resource] : Peter B. Turk, Donald W.Jugenheimer, Arnold M. Barban.
Turk, Peter B. / NTC Business Books / 1997
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14
Media planning - [electronic resource] : a practical guide : Jim Surmanek.
Media planning - [electronic resource] : a practical guide : Jim Surmanek.
Surmanek, Jim. / NTC Business Books / 1996
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15
Strategy in advertising - [electronic resource] : matching media and messages to markets and motivations : Leo Bogart.
Strategy in advertising - [electronic resource] : matching media and messages to markets and motivations : Leo Bogart.
Bogart, Leo. / NTC Business Books / 1996
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