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Introduction to advertising media - [electronic resource] : research, planning,and buying : Jim Surmanek.
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Introduction to advertising media - [electronic resource] : research, planning,and buying : Jim Surmanek.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 058516813X (electronic bk.)
- 미국회청구기호
- HF5826.5-.S85 1993eb
- DDC
- 659.1/11-20
- 저자명
- Surmanek, Jim.
- 서명/저자
- Introduction to advertising media - [electronic resource] : research, planning,and buying : Jim Surmanek.
- 발행사항
- Lincolnwood, Ill., USA : NTC Business Books, c1993.
- 형태사항
- xvii, 357 p. : ill. ; 24 cm.
- 주기사항
- Includes index.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may belimited to NetLibrary affiliated libraries.
- 기타저자
- NetLibrary, Inc.
- 기타서명
- Advertising media.
- 기타형태저록
- . Original. 0844235458. (DLC) 92009134. (OCoLC)25509325
- 전자적 위치 및 접속
- . Original. 0844235458. (DLC) 92009134. (OCoLC)25509325
- Control Number
- gtec:41606
MARC
008000807s1993 ilua s 001 0 eng d■003 OCoLC
■020 ▼a058516813X (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCL▼dOCLCQ
■05014▼aHF5826.5▼b.S85 1993eb
■08204▼a659.1/11▼220
■090 ▼a ▼b
■1001 ▼aSurmanek, Jim.
■24510▼aIntroduction to advertising media▼h[electronic resource] ▼bresearch, planning,and buying ▼cJim Surmanek.
■260 ▼aLincolnwood, Ill., USA ▼bNTC Business Books▼cc1993.
■300 ▼axvii, 357 p. ▼bill. ▼c24 cm.
■500 ▼aIncludes index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2000.▼nAvailable via the World Wide Web.▼nAvailable in multiple electronic file formats.▼nAccess may belimited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising media planning.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7400 ▼aAdvertising media.
■7761 ▼cOriginal▼z0844235458▼w(DLC) 92009134▼w(OCoLC)25509325
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=13271▼zAn electronic book accessible through the World Wide Web;click for information
