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11
How to produce successful advertising - [electronic resource] : a guide to strategy, planning and targeting : A.D. Farbey.
How to produce successful advertising - [electronic resource] : a guide to strategy, planning and targeting : A.D. Farbey.
Farbey, David. / Kogan Page / 2002
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12
Creating & delivering winning advertising & marketing presentations - [electronic resource] : Sandra Moriarty, Tom Duncan.
Creating & delivering winning advertising & marketing presentations - [electronic resource] : Sandra Moriarty, Tom Duncan.
Moriarty, Sandra E. / NTC Business Books / 1995
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13
Strategy in advertising - [electronic resource] : matching media and messages to markets and motivations : Leo Bogart.
Strategy in advertising - [electronic resource] : matching media and messages to markets and motivations : Leo Bogart.
Bogart, Leo. / NTC Business Books / 1996
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14
Crowded airwaves - [electronic resource] : campaign advertising in elections : James A. Thurber, Candice J. Nelson, David A. Dulio, editors.
Crowded airwaves - [electronic resource] : campaign advertising in elections : James A. Thurber, Candice J. Nelson, David A. Dulio, editors.
Dulio, David A. / Brookings Institution Press / 2000
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15
The future of advertising - [electronic resource] : new media, new clients, newconsumers in the post-television age : Joe Cappo.
The future of advertising - [electronic resource] : new media, new clients, newconsumers in the post-television age : Joe Cappo.
Cappo, Joe. / McGraw-Hill / 2003
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16
Educating the consumer-citizen - [electronic resource] : a history of the marriage of schools, advertising, and media : Joel Spring.
Educating the consumer-citizen - [electronic resource] : a history of the marriage of schools, advertising, and media : Joel Spring.
Spring, Joel H. / Lawrence Erlbaum / 2003
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17
Successful advertising research methods - [electronic resource] : Jack Haskins& Alice Kendrick.
Successful advertising research methods - [electronic resource] : Jack Haskins& Alice Kendrick.
Haskins, Jack B. / NTC Business Books / 1993
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18
Essentials of advertising strategy - [electronic resource] : Don E. Schultz, Stanley I. Tannenbaum, Anne Allison.
Essentials of advertising strategy - [electronic resource] : Don E. Schultz, Stanley I. Tannenbaum, Anne Allison.
Schultz, Don E. / NTC Business Books / 1996
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19
Creating & delivering winning advertising & marketing presentations - [electronic resource] : Sandra Moriarty, Tom Duncan.
Creating & delivering winning advertising & marketing presentations - [electronic resource] : Sandra Moriarty, Tom Duncan.
Moriarty, Sandra E. / NTC Business Books / 1995
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20
Advertising and the World Wide Web - [electronic resource] : edited by David W.Schumann, Esther Thorson.
Advertising and the World Wide Web - [electronic resource] : edited by David W.Schumann, Esther Thorson.
Schumann, David W. / Lawrence Erlbaum Associates / 1999
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