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Essentials of advertising strategy - [electronic resource] : Don E. Schultz, Stanley I. Tannenbaum, Anne Allison.
![Essentials of advertising strategy - [electronic resource] : Don E. Schultz, Stanley I. T...](/Sponge/Images/bookDefaults/NNbookdefaultsmall.png)
Essentials of advertising strategy - [electronic resource] : Don E. Schultz, Stanley I. Tannenbaum, Anne Allison.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 0585124205 (electronic bk.)
- 미국회청구기호
- HF5821-.S419 1996eb
- DDC
- 659.1/11-20
- 저자명
- Schultz, Don E.
- 서명/저자
- Essentials of advertising strategy - [electronic resource] : Don E. Schultz, Stanley I. Tannenbaum, Anne Allison.
- 판사항
- 3rd ed.
- 발행사항
- Lincolnwood, Ill. : NTC Business Books, c1996.
- 형태사항
- ix, 155 p. : ill. ; 27 cm.
- 주기사항
- Includes index.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may belimited to NetLibrary affiliated libraries.
- 일반주제명
- Advertising.
- 기타저자
- Allison, Anne.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 084423527X. (DLC) 95011308. (OCoLC)32552180
- 전자적 위치 및 접속
- . Original. 084423527X. (DLC) 95011308. (OCoLC)32552180
- Control Number
- gtec:46447
MARC
008000807s1996 ilua s 001 0 eng d■003 OCoLC
■020 ▼a0585124205 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCL▼dOCLCQ
■05014▼aHF5821▼b.S419 1996eb
■08204▼a659.1/11▼220
■090 ▼a ▼b
■1001 ▼aSchultz, Don E.
■24510▼aEssentials of advertising strategy▼h[electronic resource] ▼cDon E. Schultz, Stanley I. Tannenbaum, Anne Allison.
■250 ▼a3rd ed.
■260 ▼aLincolnwood, Ill. ▼bNTC Business Books▼cc1996.
■300 ▼aix, 155 p. ▼bill. ▼c27 cm.
■500 ▼aIncludes index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2000.▼nAvailable via the World Wide Web.▼nAvailable in multiple electronic file formats.▼nAccess may belimited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising.
■6557 ▼aElectronic books.▼2local
■7001 ▼aAllison, Anne.▼aTannenbaum, Stanley I.
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z084423527X▼w(DLC) 95011308▼w(OCoLC)32552180
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=13251▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼aX0▼bKER
