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701
소셜미디어 비히클 차이에 따른 네이티브 광고효과와 브랜드 친숙도의 조절적 역할에 대한 연구
소셜미디어 비히클 차이에 따른 네이티브 광고효과와 브랜드 친숙도의 조절적 역할에 대한 연구
이철영(교수) ( Chull Young Lee ), 하태희(과장) ( / 한국기초조형학회 / 2016

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702
Must-have for Crowd-funding Projects : Credibility
Must-have for Crowd-funding Projects : Credibility
Huaxin Wang,Taekyung Kim / Huaxin Wang,Taekyung Kim / 2016

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703
Multi-Class SVM+MTL for the Prediction of Corporate Credit Rating with Structured Data
Multi-Class SVM+MTL for the Prediction of Corporate Credit Rating with Structured Data
Gang Ren,Taeho Hong,YoungKi Park / Gang Ren,Taeho Hong,YoungKi Park / 2015

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704
Exploring the Association between Board Structure and Information Security Breaches
Exploring the Association between Board Structure and Information Security Breaches
Carol Hsu,Tawei Wang / Carol Hsu,Tawei Wang / 2014

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705
A Direct Utility Model with Dynamic Constraint
A Direct Utility Model with Dynamic Constraint
Byungyeon Kim,Takuya Satomura,Jaehwan Kim / Byungyeon Kim,Takuya Satomura,Jaehwan Kim / 2017

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706
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Tae Ho Song,Shijin Yoo,Janghyuk Lee / Tae Ho Song,Shijin Yoo,Janghyuk Lee / 2016

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707
Interaction Effects of Arousal Level of Positive Ambient Emotion and Advertisement Type on Product Evaluation
Interaction Effects of Arousal Level of Positive Ambient Emotion and Advertisement Type on Product Evaluation
Nak Hwan Choi,Tamir Oyunbileg / Nak Hwan Choi,Tamir Oyunbileg / 2016

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708
Exploratory Study of the Impact of Social Media Marketing on Consumer Purchase Intention
Exploratory Study of the Impact of Social Media Marketing on Consumer Purchase Intention
Tayyaba Noreen,Sang-Lin Han / Tayyaba Noreen,Sang-Lin Han / 2015

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709
Internal Service Recovery’s Influence on Frontline Service Employees’ Satisfaction and Loyalty
Internal Service Recovery’s Influence on Frontline Service Employees’ Satisfaction and Loyalty
Taeshik Gong / Taeshik Gong / 2015

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710
Advertising Distinctiveness and Consumer Memory in Competitive Ad Environments
Advertising Distinctiveness and Consumer Memory in Competitive Ad Environments
Ryosuke Takeuchi / Ryosuke Takeuchi / 2015

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