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Advertising Distinctiveness and Consumer Memory in Competitive Ad Environments
Advertising Distinctiveness and Consumer Memory in Competitive Ad Environments
Detailed Information
- Material Type
- 기사
- Title/Author
- Advertising Distinctiveness and Consumer Memory in Competitive Ad Environments / Ryosuke Takeuchi
- Material Info
- pp. 1
- Added Entry-Personal Name
- Ryosuke Takeuchi
- Host Item Entry
- Asia Marketing Journal : v.17 n.2 2015, 07
- 모체레코드
- 모체정보확인
- Control Number
- gtec:326892
MARC
008170915s2015 a a kor■245 ▼aAdvertising Distinctiveness and Consumer Memory in Competitive Ad Environments▼dRyosuke Takeuchi
■300 ▼app. 1
■7001 ▼aRyosuke Takeuchi
■773 ▼tAsia Marketing Journal▼gv.17 n.2▼d2015, 07
■SIS ▼aKS031681▼b63311▼h3▼sG
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