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701
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / 2016

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702
K-Pop Music Worldwide and Digital Marketing Role in Brazil
K-Pop Music Worldwide and Digital Marketing Role in Brazil
Patricia Portugal Marques de C,Sang Yong Kim / Patricia Portugal Marques de C,Sang Yong Kim / 2016

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703
The Antecedents and Consequences of Effective Brand Positioning
The Antecedents and Consequences of Effective Brand Positioning
Changju Kim,Eunji Seo,Junghwa Hong,Sangmin Kang,S / Changju Kim,Eunji Seo,Junghwa Hong,Sangmin Kang,S / 2015

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704
The Impact of Servicescape on Customer Experience Quality through Employee-to-customer Interaction Quality and Peer-to-peer Interaction Quality in Hedonic Service Settings
The Impact of Servicescape on Customer Experience Quality through Employee-to-customer Interaction Quality and Peer-to-peer Interaction Quality in Hedonic Service Settings
Beomjoon Choi,Hyun Sik Kim / Beomjoon Choi,Hyun Sik Kim / 2015

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705
Consumer Reactions to Products of Social Enterprises
Consumer Reactions to Products of Social Enterprises
Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / 2015

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706
The Lifespan of Social Hub In Social Networking Sites
The Lifespan of Social Hub In Social Networking Sites
Sangman Han,Christopher L. Magee,Yunsik Kim / Sangman Han,Christopher L. Magee,Yunsik Kim / 2015

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707
A Study on Green Consumer Segmentation Based on Socio-Demographics and Behavioral Responses
A Study on Green Consumer Segmentation Based on Socio-Demographics and Behavioral Responses
Young Doo Kim / Young Doo Kim / 2015

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708
The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue
The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue
Insuk Hwang,Hwa-Kyung Kim / Insuk Hwang,Hwa-Kyung Kim / 2015

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709
Hyundai Motor's Global Marketing Strategy
Hyundai Motor's Global Marketing Strategy
Woo Seong Kang,Chang Jo Yoo,Young Chan Kim / Woo Seong Kang,Chang Jo Yoo,Young Chan Kim / 2014

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710
SK Energy"s Customer Satisfaction
SK Energy"s Customer Satisfaction
Min Sun Yeu,Jae Hwan Kim,Doo Hee Lee / Min Sun Yeu,Jae Hwan Kim,Doo Hee Lee / 2014

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