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701
Consumer Reactions to Products of Social Enterprises
Consumer Reactions to Products of Social Enterprises
Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / 2015

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702
The Lifespan of Social Hub In Social Networking Sites
The Lifespan of Social Hub In Social Networking Sites
Sangman Han,Christopher L. Magee,Yunsik Kim / Sangman Han,Christopher L. Magee,Yunsik Kim / 2015

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703
A Study on Green Consumer Segmentation Based on Socio-Demographics and Behavioral Responses
A Study on Green Consumer Segmentation Based on Socio-Demographics and Behavioral Responses
Young Doo Kim / Young Doo Kim / 2015

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704
The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue
The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue
Insuk Hwang,Hwa-Kyung Kim / Insuk Hwang,Hwa-Kyung Kim / 2015

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705
Hyundai Motor's Global Marketing Strategy
Hyundai Motor's Global Marketing Strategy
Woo Seong Kang,Chang Jo Yoo,Young Chan Kim / Woo Seong Kang,Chang Jo Yoo,Young Chan Kim / 2014

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706
SK Energy"s Customer Satisfaction
SK Energy"s Customer Satisfaction
Min Sun Yeu,Jae Hwan Kim,Doo Hee Lee / Min Sun Yeu,Jae Hwan Kim,Doo Hee Lee / 2014

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707
The Impacts of Changes in Brand Attributes on Financial Market Valuation of Korean Firms
The Impacts of Changes in Brand Attributes on Financial Market Valuation of Korean Firms
Hee Tae Lee,Byung Do Kim / Hee Tae Lee,Byung Do Kim / 2014

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708
The Effect of Perceived Risk, Hedonic Value, and Self-Construal on Attitude toward Mobile SNS
The Effect of Perceived Risk, Hedonic Value, and Self-Construal on Attitude toward Mobile SNS
Ji Yoon Kim,Sang Yong Kim / Ji Yoon Kim,Sang Yong Kim / 2014

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709
Dark Sides of Engaging in Fan Community of Human Brand
Dark Sides of Engaging in Fan Community of Human Brand
Jeong Soo Han,Mi Yea Kim,Jo Shua Y. Kim,Chung K. / Jeong Soo Han,Mi Yea Kim,Jo Shua Y. Kim,Chung K. / 2014

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710
Strong Attachment toward Human Brand and Its Implication for Life-Satisfaction and Self-efficacy
Strong Attachment toward Human Brand and Its Implication for Life-Satisfaction and Self-efficacy
Mi Na Jun,Jeong Soo Han,Jos Hua Y. Kim,Chung K. K / Mi Na Jun,Jeong Soo Han,Jos Hua Y. Kim,Chung K. K / 2014

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