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61
The psychology of entertainment media - [electronic resource] : blurring the lines between entertainment and persuasion : edited by L.J. Shrum.
The psychology of entertainment media - [electronic resource] : blurring the lines between entertainment and persuasion : edited by L.J. Shrum.
Shrum, L. J. / Lawrence Erlbaum / 2004
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62
Research in media promotion - [electronic resource] : edited by Susan Tyler Eastman.
Research in media promotion - [electronic resource] : edited by Susan Tyler Eastman.
Eastman, Susan Tyler. / Lawrence Erlbaum Associates / 2000
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63
Internet world guide to one-to-one Web marketing - [electronic resource] : Cliff Allen, Deborah Kania, Beth Yaeckel.
Internet world guide to one-to-one Web marketing - [electronic resource] : Cliff Allen, Deborah Kania, Beth Yaeckel.
Allen, Cliff / Wiley Computer Pub. / 1998
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64
Marketing/planning library and information services - [electronic resource] : Darlene E. Weingand.
Marketing/planning library and information services - [electronic resource] : Darlene E. Weingand.
Weingand, Darlene E. / Libraries Unlimited / 1999
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65
Essentials of media planning - [electronic resource] : a marketing viewpoint : Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
Essentials of media planning - [electronic resource] : a marketing viewpoint : Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
Barban, Arnold M. / NTC Business Books / 1993
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66
Media planning - [electronic resource] : a practical guide : Jim Surmanek.
Media planning - [electronic resource] : a practical guide : Jim Surmanek.
Surmanek, Jim. / NTC Business Books / 1996
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67
Copywriting by design - [electronic resource] : bringing ideas to life with words and images : David Herzbrun.
Copywriting by design - [electronic resource] : bringing ideas to life with words and images : David Herzbrun.
Herzbrun, David. / NTC Business Books / 1997
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68
A guide to web marketing - [electronic resource] : successful promotion on thenet : Judy Davis.
A guide to web marketing - [electronic resource] : successful promotion on thenet : Judy Davis.
Davis, Judy. / Kogan Page / 2000
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69
The secrets of word-of-mouth marketing - [electronic resource] : how to triggerexponential sales through runaway word of mouth : by George Silverman.
The secrets of word-of-mouth marketing - [electronic resource] : how to triggerexponential sales through runaway word of mouth : by George Silverman.
Silverman, George / AMACOM / 2001
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70
Research in media promotion - [electronic resource] : edited by Susan Tyler Eastman.
Research in media promotion - [electronic resource] : edited by Susan Tyler Eastman.
Eastman, Susan Tyler. / Lawrence Erlbaum Associates / 2000
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