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551
The Impact of Consumer Evaluation on the Cause-Related Marketing
The Impact of Consumer Evaluation on the Cause-Related Marketing
Chia-Lin Lee / Chia-Lin Lee / 2017

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프린트 목차정보
552
Television Shopping at Home to Alleviate Loneliness Among Older Consumers
Television Shopping at Home to Alleviate Loneliness Among Older Consumers
Min-Sun Lee,Jihye Park / Min-Sun Lee,Jihye Park / 2017

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프린트 목차정보
553
The Impact of Product Involvement on Reciprocal Effect in Co-branding
The Impact of Product Involvement on Reciprocal Effect in Co-branding
Chia-Lin Lee / Chia-Lin Lee / 2016

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프린트 목차정보
554
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Tae Ho Song,Shijin Yoo,Janghyuk Lee / Tae Ho Song,Shijin Yoo,Janghyuk Lee / 2016

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프린트 목차정보
555
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / 2016

종합자료실 / 대출가능
프린트 목차정보
556
Distribution Channel, Matching, and Welfare Asymmetry in the Korean Insurance Industry
Distribution Channel, Matching, and Welfare Asymmetry in the Korean Insurance Industry
Yong-Ju Lee / Yong-Ju Lee / 2016

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프린트 목차정보
557
The Effect of New brand’s Entry on the Price Strategy of Incumbent Retailers
The Effect of New brand’s Entry on the Price Strategy of Incumbent Retailers
Suhhyue Lee / Suhhyue Lee / 2015

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프린트 목차정보
558
Priority Factors of Service Recovery Strategy in Distribution ChannelSang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong Won Lee
Priority Factors of Service Recovery Strategy in Distribution ChannelSang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong Won Lee
Sang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong / Sang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong / 2015

종합자료실 / 대출가능
프린트 목차정보
559
Consumer Reactions to Products of Social Enterprises
Consumer Reactions to Products of Social Enterprises
Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / 2015

종합자료실 / 대출가능
프린트 목차정보
560
How to Build a Learning Capability for Innovation? A Framework of Market-Based Learning Process
How to Build a Learning Capability for Innovation? A Framework of Market-Based Learning Process
Hyun Jung Lee,Jeong Eun Park,Jae Hyun Pae / Hyun Jung Lee,Jeong Eun Park,Jae Hyun Pae / 2015

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