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551
The Impact of Consumer Evaluation on the Cause-Related Marketing
The Impact of Consumer Evaluation on the Cause-Related Marketing
Chia-Lin Lee / Chia-Lin Lee / 2017

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552
Television Shopping at Home to Alleviate Loneliness Among Older Consumers
Television Shopping at Home to Alleviate Loneliness Among Older Consumers
Min-Sun Lee,Jihye Park / Min-Sun Lee,Jihye Park / 2017

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553
The Impact of Product Involvement on Reciprocal Effect in Co-branding
The Impact of Product Involvement on Reciprocal Effect in Co-branding
Chia-Lin Lee / Chia-Lin Lee / 2016

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554
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Tae Ho Song,Shijin Yoo,Janghyuk Lee / Tae Ho Song,Shijin Yoo,Janghyuk Lee / 2016

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555
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / 2016

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556
Distribution Channel, Matching, and Welfare Asymmetry in the Korean Insurance Industry
Distribution Channel, Matching, and Welfare Asymmetry in the Korean Insurance Industry
Yong-Ju Lee / Yong-Ju Lee / 2016

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557
The Effect of New brand’s Entry on the Price Strategy of Incumbent Retailers
The Effect of New brand’s Entry on the Price Strategy of Incumbent Retailers
Suhhyue Lee / Suhhyue Lee / 2015

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558
Priority Factors of Service Recovery Strategy in Distribution ChannelSang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong Won Lee
Priority Factors of Service Recovery Strategy in Distribution ChannelSang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong Won Lee
Sang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong / Sang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong / 2015

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559
Consumer Reactions to Products of Social Enterprises
Consumer Reactions to Products of Social Enterprises
Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / 2015

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560
How to Build a Learning Capability for Innovation? A Framework of Market-Based Learning Process
How to Build a Learning Capability for Innovation? A Framework of Market-Based Learning Process
Hyun Jung Lee,Jeong Eun Park,Jae Hyun Pae / Hyun Jung Lee,Jeong Eun Park,Jae Hyun Pae / 2015

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