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541
Television Shopping at Home to Alleviate Loneliness Among Older Consumers
Television Shopping at Home to Alleviate Loneliness Among Older Consumers
Min-Sun Lee,Jihye Park / Min-Sun Lee,Jihye Park / 2017

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542
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
Ji Yoon Kim,Janghyuk Lee,Sang Yong Kim / Ji Yoon Kim,Janghyuk Lee,Sang Yong Kim / 2017

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543
Does the Variance of Customer Satisfaction Matter for Firm Performance?
Does the Variance of Customer Satisfaction Matter for Firm Performance?
Eun Young Lee,Shijin Yoo,Dong Wook Lee / Eun Young Lee,Shijin Yoo,Dong Wook Lee / 2017

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544
The Impact of Product Involvement on Reciprocal Effect in Co-branding
The Impact of Product Involvement on Reciprocal Effect in Co-branding
Chia-Lin Lee / Chia-Lin Lee / 2016

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545
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Tae Ho Song,Shijin Yoo,Janghyuk Lee / Tae Ho Song,Shijin Yoo,Janghyuk Lee / 2016

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546
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / 2016

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547
Distribution Channel, Matching, and Welfare Asymmetry in the Korean Insurance Industry
Distribution Channel, Matching, and Welfare Asymmetry in the Korean Insurance Industry
Yong-Ju Lee / Yong-Ju Lee / 2016

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548
The Effect of New brand’s Entry on the Price Strategy of Incumbent Retailers
The Effect of New brand’s Entry on the Price Strategy of Incumbent Retailers
Suhhyue Lee / Suhhyue Lee / 2015

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549
Priority Factors of Service Recovery Strategy in Distribution ChannelSang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong Won Lee
Priority Factors of Service Recovery Strategy in Distribution ChannelSang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong Won Lee
Sang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong / Sang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong / 2015

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550
Consumer Reactions to Products of Social Enterprises
Consumer Reactions to Products of Social Enterprises
Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / 2015

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