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541
Dual Effect of Price in E-Commerce Environment
Dual Effect of Price in E-Commerce Environment
Jung Lee / Jung Lee / 2014

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542
The Effects of Psychological Contract Violation on OS User’s Betrayal Behaviors
The Effects of Psychological Contract Violation on OS User’s Betrayal Behaviors
Un-Kon Lee / Un-Kon Lee / 2014

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543
Editorial Comment : The Dichotomy of Critical Success Factors for IT Services
Editorial Comment : The Dichotomy of Critical Success Factors for IT Services
Ho Geun Lee / Ho Geun Lee / 2014

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Naver
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544
The Impact of Consumer Evaluation on the Cause-Related Marketing
The Impact of Consumer Evaluation on the Cause-Related Marketing
Chia-Lin Lee / Chia-Lin Lee / 2017

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545
Television Shopping at Home to Alleviate Loneliness Among Older Consumers
Television Shopping at Home to Alleviate Loneliness Among Older Consumers
Min-Sun Lee,Jihye Park / Min-Sun Lee,Jihye Park / 2017

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546
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
Ji Yoon Kim,Janghyuk Lee,Sang Yong Kim / Ji Yoon Kim,Janghyuk Lee,Sang Yong Kim / 2017

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547
Does the Variance of Customer Satisfaction Matter for Firm Performance?
Does the Variance of Customer Satisfaction Matter for Firm Performance?
Eun Young Lee,Shijin Yoo,Dong Wook Lee / Eun Young Lee,Shijin Yoo,Dong Wook Lee / 2017

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548
The Impact of Product Involvement on Reciprocal Effect in Co-branding
The Impact of Product Involvement on Reciprocal Effect in Co-branding
Chia-Lin Lee / Chia-Lin Lee / 2016

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549
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Tae Ho Song,Shijin Yoo,Janghyuk Lee / Tae Ho Song,Shijin Yoo,Janghyuk Lee / 2016

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550
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / 2016

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