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541
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Tae Ho Song,Shijin Yoo,Janghyuk Lee / Tae Ho Song,Shijin Yoo,Janghyuk Lee / 2016

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542
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / 2016

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543
Distribution Channel, Matching, and Welfare Asymmetry in the Korean Insurance Industry
Distribution Channel, Matching, and Welfare Asymmetry in the Korean Insurance Industry
Yong-Ju Lee / Yong-Ju Lee / 2016

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544
The Effect of New brand’s Entry on the Price Strategy of Incumbent Retailers
The Effect of New brand’s Entry on the Price Strategy of Incumbent Retailers
Suhhyue Lee / Suhhyue Lee / 2015

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545
Priority Factors of Service Recovery Strategy in Distribution ChannelSang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong Won Lee
Priority Factors of Service Recovery Strategy in Distribution ChannelSang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong Won Lee
Sang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong / Sang-Lin Han,Kyung Sik Jung,Myoung Soung Lee,Jong / 2015

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546
Consumer Reactions to Products of Social Enterprises
Consumer Reactions to Products of Social Enterprises
Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / 2015

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547
How to Build a Learning Capability for Innovation? A Framework of Market-Based Learning Process
How to Build a Learning Capability for Innovation? A Framework of Market-Based Learning Process
Hyun Jung Lee,Jeong Eun Park,Jae Hyun Pae / Hyun Jung Lee,Jeong Eun Park,Jae Hyun Pae / 2015

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548
A Case Study of Hyundai Motors
A Case Study of Hyundai Motors
Myounghwa Choi,Yoonseo Lee,Kay Ryung Koo,Janghyuk / Myounghwa Choi,Yoonseo Lee,Kay Ryung Koo,Janghyuk / 2015

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549
Event Valence Matters
Event Valence Matters
Hyejin Lee,Jinhee Choi / Hyejin Lee,Jinhee Choi / 2015

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550
The Contingent Effect of Marketing Alliances on Firm Profitability
The Contingent Effect of Marketing Alliances on Firm Profitability
Jongkuk Lee / Jongkuk Lee / 2015

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