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21
Winning direct response advertising - [electronic resource] : from print through interactive media : Joan Throckmorton.
Winning direct response advertising - [electronic resource] : from print through interactive media : Joan Throckmorton.
Throckmorton, Joan. / NTC Business Books / 1997
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22
Advertising age handbook of advertising - [electronic resource] : Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain.
Advertising age handbook of advertising - [electronic resource] : Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain.
Lewis, Herschell Gordon / NTC Business Books / 1999
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23
Introduction to advertising media - [electronic resource] : research, planning,and buying : Jim Surmanek.
Introduction to advertising media - [electronic resource] : research, planning,and buying : Jim Surmanek.
Surmanek, Jim. / NTC Business Books / 1993
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24
Cases in advertising management - [electronic resource] : [edited by] Terence Nevett.
Cases in advertising management - [electronic resource] : [edited by] Terence Nevett.
Nevett, T. R. / NTC Business Books / 1992
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25
Advertising media sourcebook - [electronic resource] : Peter B. Turk, Donald W.Jugenheimer, Arnold M. Barban.
Advertising media sourcebook - [electronic resource] : Peter B. Turk, Donald W.Jugenheimer, Arnold M. Barban.
Turk, Peter B. / NTC Business Books / 1997
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26
Strategy in advertising - [electronic resource] : matching media and messages to markets and motivations : Leo Bogart.
Strategy in advertising - [electronic resource] : matching media and messages to markets and motivations : Leo Bogart.
Bogart, Leo. / NTC Business Books / 1996
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27
DAGMAR, defining advertising goals for measured advertising results - [electronic resource] : Solomon Dutka.
DAGMAR, defining advertising goals for measured advertising results - [electronic resource] : Solomon Dutka.
Dutka, Solomon / ANA / 1995
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28
Crowded airwaves - [electronic resource] : campaign advertising in elections : James A. Thurber, Candice J. Nelson, David A. Dulio, editors.
Crowded airwaves - [electronic resource] : campaign advertising in elections : James A. Thurber, Candice J. Nelson, David A. Dulio, editors.
Dulio, David A. / Brookings Institution Press / 2000
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29
Successful advertising research methods - [electronic resource] : Jack Haskins& Alice Kendrick.
Successful advertising research methods - [electronic resource] : Jack Haskins& Alice Kendrick.
Haskins, Jack B. / NTC Business Books / 1993
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30
Essentials of advertising strategy - [electronic resource] : Don E. Schultz, Stanley I. Tannenbaum, Anne Allison.
Essentials of advertising strategy - [electronic resource] : Don E. Schultz, Stanley I. Tannenbaum, Anne Allison.
Schultz, Don E. / NTC Business Books / 1996
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