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271
Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services
Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services
Dou, Y. / Dou, Y. / 2013

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Naver 정보보기
프린트 목차정보
272
Social Media and Firm Equity Value
Social Media and Firm Equity Value
Luo, X. / Luo, X. / 2013

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Naver 정보보기
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273
Predicting Adoption Probabilities in Social Networks
Predicting Adoption Probabilities in Social Networks
Fang, X. / Fang, X. / 2013

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Naver 정보보기
프린트 목차정보
274
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation
Rishika, R. / Rishika, R. / 2013

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Naver 정보보기
프린트 목차정보
275
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
Goh, K.-Y. / Goh, K.-Y. / 2013

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Naver 정보보기
프린트 목차정보
276
Social Ties and User Content Generation: Evidence from Flickr
Social Ties and User Content Generation: Evidence from Flickr
Zeng, X. / Zeng, X. / 2013

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Naver 정보보기
프린트 목차정보
277
Active Social Media Management: The Case of Health Care
Active Social Media Management: The Case of Health Care
Miller, A.R. / Miller, A.R. / 2013

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Naver 정보보기
프린트 목차정보
278
Social Network Effects on Productivity and Job Security: Evidence from the Adoption of a Social Networking Tool
Social Network Effects on Productivity and Job Security: Evidence from the Adoption of a Social Networking Tool
Wu, L. / Wu, L. / 2013

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Naver 정보보기
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279
When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Hildebrand, C. / Hildebrand, C. / 2013

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Naver 정보보기
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280
Social Media and Business Transformation: A Framework for Research
Social Media and Business Transformation: A Framework for Research
Aral, S. / Aral, S. / 2013

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