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A branded world - [electronic resource] : adventures in public relations and the creation of superbrands : Michael Levine.
A branded world - [electronic resource] : adventures in public relations and the creation of superbrands : Michael Levine.
Levine, Michael / J. Wiley / 2003
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12
Reputation marketing : building and sustaining your organization's greatest asset - [electronic resource] : Joe Marconi.
Reputation marketing : building and sustaining your organization's greatest asset - [electronic resource] : Joe Marconi.
Marconi, Joe. / McGraw-Hill / 2002
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13
Brand stretch - [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout : by David Taylor.
Brand stretch - [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout : by David Taylor.
Taylor, David / Wiley / 2004
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14
Conquering consumerspace - [electronic resource] : marketing strategies for a branded world : Michael R. Solomon.
Conquering consumerspace - [electronic resource] : marketing strategies for a branded world : Michael R. Solomon.
Solomon, Michael R. / AMACOM / 2003
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15
Brand warfare - [electronic resource] : 10 rules for building the killer brand: lessons for new and old economy players : David F. D'Alessandro, with MicheleOwens.
Brand warfare - [electronic resource] : 10 rules for building the killer brand: lessons for new and old economy players : David F. D'Alessandro, with MicheleOwens.
D'Alessandro, David F. / McGraw-Hill / 2001
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16
Harvard business review on brand management - [electronic resource].
Harvard business review on brand management - [electronic resource].
NetLibrary, Inc. / Harvard Business School Press / 1999
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