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11
Winning direct response advertising - [electronic resource] : from print through interactive media : Joan Throckmorton.
Winning direct response advertising - [electronic resource] : from print through interactive media : Joan Throckmorton.
Throckmorton, Joan. / NTC Business Books / 1997
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12
Advertising age handbook of advertising - [electronic resource] : Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain.
Advertising age handbook of advertising - [electronic resource] : Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain.
Lewis, Herschell Gordon / NTC Business Books / 1999
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13
Power direct marketing - [electronic resource] : how to make it work for you : Ray Jutkins.
Power direct marketing - [electronic resource] : how to make it work for you : Ray Jutkins.
Jutkins, Ray / NTC Business Books / 2000
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14
Introduction to advertising media - [electronic resource] : research, planning,and buying : Jim Surmanek.
Introduction to advertising media - [electronic resource] : research, planning,and buying : Jim Surmanek.
Surmanek, Jim. / NTC Business Books / 1993
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15
Essentials of media planning - [electronic resource] : a marketing viewpoint : Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
Essentials of media planning - [electronic resource] : a marketing viewpoint : Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
Barban, Arnold M. / NTC Business Books / 1993
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16
Cases in advertising management - [electronic resource] : [edited by] Terence Nevett.
Cases in advertising management - [electronic resource] : [edited by] Terence Nevett.
Nevett, T. R. / NTC Business Books / 1992
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17
Advertising media sourcebook - [electronic resource] : Peter B. Turk, Donald W.Jugenheimer, Arnold M. Barban.
Advertising media sourcebook - [electronic resource] : Peter B. Turk, Donald W.Jugenheimer, Arnold M. Barban.
Turk, Peter B. / NTC Business Books / 1997
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18
Media planning - [electronic resource] : a practical guide : Jim Surmanek.
Media planning - [electronic resource] : a practical guide : Jim Surmanek.
Surmanek, Jim. / NTC Business Books / 1996
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19
Strategy in advertising - [electronic resource] : matching media and messages to markets and motivations : Leo Bogart.
Strategy in advertising - [electronic resource] : matching media and messages to markets and motivations : Leo Bogart.
Bogart, Leo. / NTC Business Books / 1996
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20
Copywriting by design - [electronic resource] : bringing ideas to life with words and images : David Herzbrun.
Copywriting by design - [electronic resource] : bringing ideas to life with words and images : David Herzbrun.
Herzbrun, David. / NTC Business Books / 1997
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