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Competitive Benchmarking: An IS Research Approach to Address Wicked Problems with Big Data and Analytics
Competitive Benchmarking: An IS Research Approach to Address Wicked Problems with Big Data and Analytics
Ketter, Wolfgang / Ketter, Wolfgang / 2016

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2
Toward a Better Measure of Business Proximity: Topic Modeling for Industry Intelligence
Toward a Better Measure of Business Proximity: Topic Modeling for Industry Intelligence
Shi, Zhan / Shi, Zhan / 2016

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3
Comprehensible Predictive Models for Business Processes
Comprehensible Predictive Models for Business Processes
Breuker, Dominic / Breuker, Dominic / 2016

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4
Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework
Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework
Han, Sang Pil / Han, Sang Pil / 2016

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5
Privacy and Big Data: Scalable Approaches to Sanitize Large Transactional Databases for Sharing
Privacy and Big Data: Scalable Approaches to Sanitize Large Transactional Databases for Sharing
Menon, Syam / Menon, Syam / 2016

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6
Crowd-Squared: Amplifying the Predictive Power of Search Trend Data
Crowd-Squared: Amplifying the Predictive Power of Search Trend Data
Brynjolfsson, Erik / Brynjolfsson, Erik / 2016

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7
Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation
Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation
Saboo, Alok R. / Saboo, Alok R. / 2016

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8
Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior
Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior
Ghose, Anindya / Ghose, Anindya / 2016

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9
Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics
Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics
Martens, David / Martens, David / 2016

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10
Large-Scale Network Analysis for Online Social Brand Advertising
Large-Scale Network Analysis for Online Social Brand Advertising
Zhang, Kunpeng / Zhang, Kunpeng / 2016

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