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561
Editorial Comment : The Dichotomy of Critical Success Factors for IT Services
Editorial Comment : The Dichotomy of Critical Success Factors for IT Services
Ho Geun Lee / Ho Geun Lee / 2014

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562
The Impact of Consumer Evaluation on the Cause-Related Marketing
The Impact of Consumer Evaluation on the Cause-Related Marketing
Chia-Lin Lee / Chia-Lin Lee / 2017

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563
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
Ji Yoon Kim,Janghyuk Lee,Sang Yong Kim / Ji Yoon Kim,Janghyuk Lee,Sang Yong Kim / 2017

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564
Does the Variance of Customer Satisfaction Matter for Firm Performance?
Does the Variance of Customer Satisfaction Matter for Firm Performance?
Eun Young Lee,Shijin Yoo,Dong Wook Lee / Eun Young Lee,Shijin Yoo,Dong Wook Lee / 2017

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565
The Impact of Product Involvement on Reciprocal Effect in Co-branding
The Impact of Product Involvement on Reciprocal Effect in Co-branding
Chia-Lin Lee / Chia-Lin Lee / 2016

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566
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Tae Ho Song,Shijin Yoo,Janghyuk Lee / Tae Ho Song,Shijin Yoo,Janghyuk Lee / 2016

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567
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / Chungyeol Lee,Dae Ryun Chang,Nayeon Kim,Hosun Lee / 2016

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568
Distribution Channel, Matching, and Welfare Asymmetry in the Korean Insurance Industry
Distribution Channel, Matching, and Welfare Asymmetry in the Korean Insurance Industry
Yong-Ju Lee / Yong-Ju Lee / 2016

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569
The Effect of New brand’s Entry on the Price Strategy of Incumbent Retailers
The Effect of New brand’s Entry on the Price Strategy of Incumbent Retailers
Suhhyue Lee / Suhhyue Lee / 2015

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570
A Case Study of Hyundai Motors
A Case Study of Hyundai Motors
Myounghwa Choi,Yoonseo Lee,Kay Ryung Koo,Janghyuk / Myounghwa Choi,Yoonseo Lee,Kay Ryung Koo,Janghyuk / 2015

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