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701
Comparison of Experienced and Inexperienced Consumers’ Utilisation of Extrinsic Cues in Product Evaluation
Comparison of Experienced and Inexperienced Consumers’ Utilisation of Extrinsic Cues in Product Evaluation
Yoonjeun Kim,Kiwan Park,Yaeri Kim,Youngmok Chung / Yoonjeun Kim,Kiwan Park,Yaeri Kim,Youngmok Chung / 2015

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702
The Antecedents and Consequences of Effective Brand Positioning
The Antecedents and Consequences of Effective Brand Positioning
Changju Kim,Eunji Seo,Junghwa Hong,Sangmin Kang,S / Changju Kim,Eunji Seo,Junghwa Hong,Sangmin Kang,S / 2015

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703
The Impact of Servicescape on Customer Experience Quality through Employee-to-customer Interaction Quality and Peer-to-peer Interaction Quality in Hedonic Service Settings
The Impact of Servicescape on Customer Experience Quality through Employee-to-customer Interaction Quality and Peer-to-peer Interaction Quality in Hedonic Service Settings
Beomjoon Choi,Hyun Sik Kim / Beomjoon Choi,Hyun Sik Kim / 2015

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704
Consumer Reactions to Products of Social Enterprises
Consumer Reactions to Products of Social Enterprises
Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / Sangman Han,Jongyoung Lee,Jungyun Kang,Hakkyun Kim / 2015

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705
The Lifespan of Social Hub In Social Networking Sites
The Lifespan of Social Hub In Social Networking Sites
Sangman Han,Christopher L. Magee,Yunsik Kim / Sangman Han,Christopher L. Magee,Yunsik Kim / 2015

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706
A Study on Green Consumer Segmentation Based on Socio-Demographics and Behavioral Responses
A Study on Green Consumer Segmentation Based on Socio-Demographics and Behavioral Responses
Young Doo Kim / Young Doo Kim / 2015

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707
The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue
The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue
Insuk Hwang,Hwa-Kyung Kim / Insuk Hwang,Hwa-Kyung Kim / 2015

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708
Hyundai Motor's Global Marketing Strategy
Hyundai Motor's Global Marketing Strategy
Woo Seong Kang,Chang Jo Yoo,Young Chan Kim / Woo Seong Kang,Chang Jo Yoo,Young Chan Kim / 2014

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709
SK Energy"s Customer Satisfaction
SK Energy"s Customer Satisfaction
Min Sun Yeu,Jae Hwan Kim,Doo Hee Lee / Min Sun Yeu,Jae Hwan Kim,Doo Hee Lee / 2014

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710
The Impacts of Changes in Brand Attributes on Financial Market Valuation of Korean Firms
The Impacts of Changes in Brand Attributes on Financial Market Valuation of Korean Firms
Hee Tae Lee,Byung Do Kim / Hee Tae Lee,Byung Do Kim / 2014

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