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CORPORATE IDENTITY
CORPORATE IDENTITY
상세정보
- 자료유형
- 단행본
- ISBN
- 0-500-27808-3
- UDC
- 659.126
- DDC
- 659.126-23
- 청구기호
- 659.126 O46c
- 저자명
- Olins, Wally
- 서명/저자
- CORPORATE IDENTITY/ Wally Olins
- 발행사항
- 미국: : THAMES AND HUDSON,, 1994
- 형태사항
- 224p.: : 삽도; ; 25cm
- 내용주기
- 완전내용Introduction부분내용7완전내용CHAPTER 1 : The Invention of Tradition부분내용11완전내용CHAPTER 2 : The Corporate Search for Identity부분내용27완전내용CHAPTER 3 : Visual Style부분내용47완전내용CHAPTER 4 : Corporate Structure부분내용77완전내용CHAPTER 5 : Corporate Strategy부분내용131완전내용CHAPTER 6 : Creating an Identity Programme-The First Stage부분내용147완전내용CHAPTER 7 : Creating an Identity Programme-Managing Change부분내용165완전내용CHAPTER 8 : Launching and Maintaining an Identity Programme부분내용177완전내용CHAPTER 9 : Corporate Identity and the Future부분내용20100완전내용Select Bibliography부분내용21611완전내용Author's Acknowledgments부분내용21822완전내용IIIustration Acknowledgments부분내용21833완전내용Index부분내용22144
- 가격
- ＄13.56
- Control Number
- gtec:8371
MARC
008021114s1994 us a 000a eng■020 ▼a0-500-27808-3
■0801 ▼a659.126
■082 ▼a659.126▼223
■090 ▼a659.126▼bO46c
■1000 ▼aOlins, Wally
■24510▼aCORPORATE IDENTITY/▼dWally Olins
■260 ▼a미국:▼bTHAMES AND HUDSON,▼c1994
■300 ▼a224p.:▼b삽도;▼c25cm
■505 ▼aIntroduction▼c7▼aCHAPTER 1 : The Invention of Tradition▼c11▼aCHAPTER 2 : The Corporate Search for Identity▼c27▼aCHAPTER 3 : Visual Style▼c47▼aCHAPTER 4 : Corporate Structure▼c77▼aCHAPTER 5 : Corporate Strategy▼c131▼aCHAPTER 6 : Creating an Identity Programme-The First Stage▼c147▼aCHAPTER 7 : Creating an Identity Programme-Managing Change▼c165▼aCHAPTER 8 : Launching and Maintaining an Identity Programme▼c177▼aCHAPTER 9 : Corporate Identity and the Future▼c20100▼aSelect Bibliography▼c21611▼aAuthor's Acknowledgments▼c21822▼aIIIustration Acknowledgments▼c21833▼aIndex▼c22144
■9500 ▼b＄13.56
