MARC

 008020823s2002        ulka                    000a    kor
■020    ▼a89-7739-446-5
■0801  ▼a65.012.6
■082    ▼a658.402▼b황18ㅋ▼223
■090    ▼a658.402▼b황18ㅋ
■1000  ▼a황희곤,  김성섭
■24510▼a컨벤션마케팅과  경영/▼d황희곤,  김성섭  공저
■260    ▼a서울▼b백산출판사,▼c2002
■300    ▼a468p.:▼b삽도▼c25cm
■505    ▼a제1장  컨벤션의  현대적  의의▼c21▼a제1절  컨벤션산업으  대두  및  역사▼c23▼a제2절  컨벤션의  정의  및  유형▼c27▼a제3절  컨벤션산업의  특징  및  발전요인▼c37▼a제4절  주요국의  컨벤션산업  현황▼c45▼a제5절  우리나라의  컨벤션산업  현황▼c54▼a제2장  컨벤션산업의  구조▼c61▼a제1절  컨벤션  개최주체  및  운영주체▼c64▼a제2절  개최장소  및  시설▼c78▼a제3절  서비스제공자▼c9300▼a제4절  컨벤션산업의  파급효과▼c9811▼a제2부  컨벤션마케팅의  전략적  기초22▼a제3장  컨벤션마케팅의  기본적  이해▼c11133▼a제1절  마케팅과  컨벤션▼c11344▼a제2절  컨벤션서비스에  대한  이해▼c11655▼a제3절  컨벤션마케팅의  주요  기능▼c11966▼a제4절  컨벤션마케팅  연구모형▼c12277▼a제4장  컨벤션서비스의  만족도  제고▼c12588▼a제1절  컨벤션서비스의  중요성▼c12799▼a제2절  컨벤션  참가동기  분석▼c12700▼a제3절  서비스  품질에  대한  이해▼c13011▼a제4절  서비스와  고객만족도▼c13222▼a제5절  컨벤션서비스만족도  제고를  위한  과제▼c13633▼a제5장  컨벤션  경쟁전략▼c13944▼a제1절  경쟁전략의  기본적  내용▼c14155▼a제2절  컨벤션과  경잰전략의  기본구조▼c14266▼a제3절  지속적  경쟁우위  유지▼c14377▼a제4절  컨벤션  프로세스  시스템의  구조  변화▼c14788▼a제5절  새로운  시장영역의  창출▼c14999▼a제6절  컨벤션산업에서의  경잰전략  추진과제▼c15000▼a제3부  컨벤션마케팅  기본  모형11▼a제6장  컨벤션마케팅  계획  수립▼c15522▼a제1절  전략계획  과장▼c15733▼a제2절  마케팅  계획  수립▼c15944▼a제3절  마케팅  계획의  실행▼c16555▼a제4절  컨벤션에서의  마케팅  계획▼c16566▼a제7장  컨벤션마케팅  시장조사▼c16777▼a제1절  시장세분화  :  SWOT분석▼c16988▼a제2절  표적시장  선정▼c17299▼a제3절  컨벤션산업에서  시장조사의  역할▼c17200▼a제8장  컨벤션  시장의  포지셔닝▼c17511▼a제1절  포지셔닝의  개념▼c17722▼a제2절  서비스  포지셔닝의  중요성▼c17833▼a제3절  서비스  포지셔닝  전략의  개발▼c17944▼a제4절  컨벤션서비스  포지셔닝의  구체적  전략▼c18155▼a제5절  컨벤션  포지셔닝을  위한  향후  과제▼c18466
■653    ▼aConvention  Marketing  &  Management
■9500  ▼b￦18000

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