MARC

 008020828s2000        ulka                    000a    kor
■020    ▼a89-87939-03-0
■0801  ▼a621.393
■082    ▼a658.11▼b네18ㅈ▼223
■090    ▼a658.11▼b네18ㅈ
■1000  ▼a네고로  다쓰유키,  기무라  마고토  공저  /  이상성
■24510▼a지식교환과  가치사슬  NET  비즈니스  경영전략/▼d네고로  다쓰유키,  기무라  마고토  공저  /  이상성  옮김
■260    ▼a서울▼b대청미디어,▼c2000
■300    ▼a299p.:▼b삽도▼c23cm
■505    ▼a[프롤로그]▼a넷  비즈니스와  [지식교환]▼c15▼a1.  인터넷  상거래의  비즈니스  모델▼c16▼a제1부  :  인터넷  상거래에서  지식교환과  가치사슬의  발전▼a[제1장]▼a인터넷  상거래와  플랫폼  비즈니스▼c47▼a1.1  이  장의  목적▼c47▼a1.2  인터넷  상거래에서  가치  사슬▼c47▼a1.3  인터넷  상거래에  공헌하는  플랫폼  비즈니스▼c53▼a1.4  지금까지의  플랫폼  비즈니스  정의▼c5700▼a1.5  플랫폼  비즈니스의  계층성▼c5911▼a1.6  인터넷  상거래에서  플랫폼  비즈니스의  정의▼c6022▼a1.7  IC-PFB와  인터넷  공급업,  인터넷  소매업의  차이▼c6433▼a1.8  인터넷  상거래에서  가치  사슬  발전을  위한  IC-PFB의  중요성▼c6644▼a[제2장]55▼a인터넷  상거래를  둘러싼  상황▼c6966▼a2.1  서문▼c6977▼a2.2  인터넷  응용기술의  동향▼c7188▼a[제3장]99▼a지금까지의  연구에서  제시된  중요한  착상.  프레임  워크▼c8100▼a3.1  마이클  포터  [가치  사슬과  경쟁우위의  연구]▼c8111▼a3.2  고쿠료  지로의  [플렛폼  비즈니스와  고객간  인터랙션  연구]▼c8522▼a3.3  맥킨지  [가상  커뮤니티  연구]▼c9233▼a3.4  Don  Peppers  &  Martha  Rogers  [One  to  One  마케팅  연구]▼c9444▼a3.5  네고로,  오노,  고노,  사카즈메의  [토털  서플라이  프로세스에  관한  연구]▼c9755▼a3.6  David  Ticoll  &  Alex  Lowy  [e-business  커뮤니티(EBC)에  관한  연구]▼c10066▼a3.7  가네코  이쿠요의  [커뮤니티  솔루션에  관한  연구]▼c10277▼a[제4장]88▼a인터넷  상거래에서  지식교환▼c10799▼a4.1  인터넷을  통한  지식▼c10700▼a4.2  지식교환의  네  가지  형태▼c11011▼a4.3  지식의  흐름  :  지식  트랜잭션과  지식  인터랙션▼c11222▼a4.4  IC-PFB의  두  가지  지향▼c12633▼a4.5  오픈  커뮤니티에서의  오픈  소싱▼c13044▼a4.6  오픈  소싱  사례▼c13155▼a4.7  오픈  커뮤니티와  IC-PFB의  차이▼c13466▼a[제5장]77▼aIC-PFB의  다석  가지  기본유형▼c14188▼a5.1  무단계층  PFB▼c14299▼a5.2  일단계층  PFB▼c14500▼a5.3  다단계형  PFB▼c14711▼a5.4  클로즈드  커뮤니티형  PFB▼c15022▼a5.5  오픈  커뮤니티형  PFB▼c15233▼a5.6  다섯  가지  IC-PFB  기본유형과  판매자.구매자  관계의  대응▼c15444▼a[제6장]55▼aIC-PFB의  참조모델▼c15766▼a6.1  인터넷  상거래에서  가치  사슬의  발전▼c15877▼a6.2  지식  축적의  관점에서  본  IC-PFB의  참조  모델▼c16488▼a6.3  IC-PFB의  발전  방향과  IC-PFB  참조  모델▼c17199▼a제2부  :  지식교환과  가치사슬  발전을  위한  비즈니스  모델00▼a[제7장]11▼a비즈니스  모델의  구조▼c18722▼a[제8장]33▼a무단계형  PFB의  사례  :  경매사이트▼c19144▼a8.1  B-to-B의  사례▼c19155▼a8.2  C-to-c의  사례▼c20366▼a[제9장]77▼a일단계형  PFB의  사례  :  몰과  쇼핑  에이전트▼c21188▼a9.1  B-to-B의  사례▼c21299▼a9.2  B-to-C의  사례▼c22400▼a[제10장]11▼a다단계형  PFB의  사례  :  공급  사슬의  링키지  비즈니스▼c23722▼a10.1  B-to-B의  사례▼c23733▼a10.2  B-to-B의  사례▼c24144▼a[제11장]55▼a커뮤니티형  PFB의  사례▼c24966▼a11.1  클로즈드  커뮤니티형  PFB의  사례▼c24977▼a11.2  오픈  커뮤니티형  PFB의  사례▼c25588▼a[제12장]99▼aIC-PFB기본유형으로부터의  발전▼c26100▼a12.1  사례로  본  고찰▼c26111▼a12.2  일단계  클로즈드  커뮤니티형  PFB▼c26722▼a[에필로그]33▼a인터넷  시대의  경영전략▼c27144▼a1.  이  책에서  논의해  온  것▼c27155▼a2.  예상되는  IC-PFB의  공헌  저해  요인▼c27366▼a3.  IC-PFB  참조  모델의  수익성  모델▼c27877▼a[참고문헌]88▼a[후기]99
■9500  ▼b￦9500
■971    ▼a네고로  다쓰유키,  기무라  마고토  공저  /  이상성  옮김

미리보기

내보내기

chatGPT토론

Ai 추천 관련 도서