MARC

 008000622s2000        ulk                          0a    kor
■0801  ▼a658
■082    ▼a658▼223
■090    ▼a658▼b유898ㄴ
■1000  ▼a유필화,  이상현  공저.
■24510▼a남다른  회사만이  세상을  바꾼다▼d유필화,  이상현  공저.
■260    ▼a서울▼b한국언론자료간행회▼c2000
■300    ▼a243p.▼c24cm.
■500    ▼a새천년을  여는  경영과  마케팅  전략
■505    ▼a자연이  가르쳐주는  경영의  지혜▼c15▼a고객만족은  가까운  곳에서부터/세  회사  이야기▼c23▼a서비스이익사슬의  한국적인  응용▼c31▼a상징에  의한  조직관리▼c36▼a고객은  늘  받은  것만큼  돌려준다▼c43▼a약속의벽과  사내약속어음▼c48▼a바람직한  영업인의  모습▼c54▼a디지털시대의  바람직한  기업문화/디지털시대를  맞는  최선의길▼c63▼a기업에는  관료가아닌  기업인이  있어야  한다▼c71▼a'열린  학습문화'는  지식사회의  크나큰  경쟁우위▼c7700▼a경영개선에는  끝이  없다▼c8211▼a시이불견,청이불문▼c9022▼a동네우물론▼c9633▼a기업합병의  실상과  허상▼c10044▼a새천년의  경영과  마케팅/징기스칸에게서  무엇을  배울  것인가?▼c10955▼a미래의  마케팅을  결정지을  일곱가지물결▼c11966▼a무한경쟁시대의    마케팅▼c13377▼a이제는  구인(求人)마케팅의  시대▼c13788▼a이제는  사전마케팅의  시대다▼c14999▼a남다른  회사,  남다른  기업가/일본이낳은  세계적인  경영자  모리타  아키오▼c18500▼aGE의  영광과  잭  웰치의교훈▼c19011▼a긴  안목을  가졌던  최고경영자  라인하르트  몬▼c19522▼a노트북  컴퓨터시장에서의  델의  원대한  꿈▼c20133▼a인텔의  야심찬  인터넷전략▼c20444▼a인텔에  대한  AMD의  과감한  도전장▼c20755▼a필립스의  구조조정노력▼c21066▼a소비자가격결정시대를  연  프라이스라인▼c21377▼a아마존에  도전하는  베르텔즈만의  BOL▼c21688▼a영국항공의  새로운  마케팅전략▼c21999▼a컴팩의  무서운  시어머니  벤  로젠▼c22200▼a홍콩시장에서의  맥도날드의  성공▼c22511▼a국제마케팅으로  살길  찾은  방콕의  병원▼c22822▼a유니레버와  콜게이트의  한판  싸움▼c23033▼a코카콜라  최대의  이미지  위기▼c23344▼a그림  및  표  찾아보기▼c23755▼a회사이름  및  인명  찾아보기▼c23966
■950    ▼b￦12000

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