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Public relations on the Net - [electronic resource] : winning strategies to inform and influence the media, the investment community, the government, the public, and more! : Shel Holtz.
Public relations on the Net - [electronic resource] : winning strategies to inform and influence the media, the investment community, the government, the public, and more! : Shel Holtz.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 0814426581 (electronic bk.)
- 미국회청구기호
- HD59-.H596 2002eb
- DDC
- 659.2/0285/4678-21
- 저자명
- Holtz, Shel.
- 서명/저자
- Public relations on the Net - [electronic resource] : winning strategies to inform and influence the media, the investment community, the government, the public, and more! : Shel Holtz.
- 판사항
- 2nd ed.
- 발행사항
- New York : AMACOM, c2002.
- 형태사항
- xx, 444 p. : ill. ; 23 cm.
- 서지주기
- Includes bibliographical references and index.
- 내용주기
- 완전내용A report card on PR use of the Internet -- How communication has been foreverchanged -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations-- Cause and issue communication -- Employee communications -- Activism on theNet -- Crisis management in the wired world -- Going directly to the public --Measuring the effectiveness of your online efforts.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2002. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0814471528. (DLC) 2002001993. (OCoLC)48966660
- 전자적 위치 및 접속
- . Original. 0814471528. (DLC) 2002001993. (OCoLC)48966660
- Control Number
- gtec:54593
MARC
008021104s2002 nyua sb 001 0 eng d■003 OCoLC
■020 ▼a0814426581 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aHD59▼b.H596 2002eb
■08204▼a659.2/0285/4678▼221
■090 ▼a ▼b
■1001 ▼aHoltz, Shel.
■24510▼aPublic relations on the Net▼h[electronic resource] ▼bwinning strategies to inform and influence the media, the investment community, the government, the public, and more! ▼cShel Holtz.
■250 ▼a2nd ed.
■260 ▼aNew York ▼bAMACOM▼cc2002.
■300 ▼axx, 444 p. ▼bill. ▼c23 cm.
■504 ▼aIncludes bibliographical references and index.
■5050 ▼aA report card on PR use of the Internet -- How communication has been foreverchanged -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations-- Cause and issue communication -- Employee communications -- Activism on theNet -- Crisis management in the wired world -- Going directly to the public --Measuring the effectiveness of your online efforts.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2002.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aInternet in public relations.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0814471528▼w(DLC) 2002001993▼w(OCoLC)48966660
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=72951▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bK4R
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