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Essentials of media planning - [electronic resource] : a marketing viewpoint : Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
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Essentials of media planning - [electronic resource] : a marketing viewpoint : Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 0585124256 (electronic bk.)
- 미국회청구기호
- HF5826.5-.B37 1993eb
- DDC
- 659.1/11-20
- 서명/저자
- Essentials of media planning - [electronic resource] : a marketing viewpoint : Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
- 판사항
- 3rd ed.
- 발행사항
- Lincolnwood, Ill. : NTC Business Books, c1993.
- 형태사항
- xiii, 153 p. : ill. ; 26 cm.
- 서지주기
- Includes bibliographical references.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may belimited to NetLibrary affiliated libraries.
- 기타저자
- Cristol, Steven M.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0844235237. (DLC) 92013907. (OCoLC)25748374
- 전자적 위치 및 접속
- . Original. 0844235237. (DLC) 92013907. (OCoLC)25748374
- Control Number
- gtec:54562
MARC
008000807s1993 ilua sb 000 0 eng d■003 OCoLC
■020 ▼a0585124256 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCL▼dOCLCQ
■05014▼aHF5826.5▼b.B37 1993eb
■08204▼a659.1/11▼220
■090 ▼a ▼b
■1001 ▼aBarban, Arnold M.
■24510▼aEssentials of media planning▼h[electronic resource] ▼ba marketing viewpoint ▼cArnold M. Barban, Steven M. Cristol, Frank J. Kopec.
■250 ▼a3rd ed.
■260 ▼aLincolnwood, Ill. ▼bNTC Business Books▼cc1993.
■300 ▼axiii, 153 p. ▼bill. ▼c26 cm.
■504 ▼aIncludes bibliographical references.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2000.▼nAvailable via the World Wide Web.▼nAvailable in multiple electronic file formats.▼nAccess may belimited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising media planning.▼aMarketing.
■6557 ▼aElectronic books.▼2local
■7001 ▼aCristol, Steven M.▼aKopec, Frank J.
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0844235237▼w(DLC) 92013907▼w(OCoLC)25748374
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=13269▼zAn electronic book accessible through the World Wide Web;click for information
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