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The marketing book - [electronic resource] : edited by Michael J. Baker.
The marketing book - [electronic resource] : edited by Michael J. Baker.
Detailed Information
- Material Type
- 비도서
- ISBN
- 0585459525 (electronic bk.)
- LC Callnumber
- HF5415-.M297455 2003eb
- DDC
- 658.8-22
- Title/Author
- The marketing book - [electronic resource] : edited by Michael J. Baker.
- Edited Info
- 5th ed.
- Publish Info
- Oxford : Butterworth-Heinemann, 2003.
- Material Info
- xxxviii, 834 p. : ill.
- General Note
- Previous ed.: 1999.
- 서지주기
- Includes bibliographical references and index.
- Reproduction Note
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- Subject Added Entry-Topical Term
- Marketing.
- Added Entry-Personal Name
- Baker, Michael John.
- Added Entry-Corporate Name
- NetLibrary, Inc.
- Additional Physical Form Entry
- . Original. 0750655364. (OCoLC)50176385
- Electronic Location and Access
- . Original. 0750655364. (OCoLC)50176385
- Control Number
- gtec:54353
MARC
008030728s2003 enka sb 001 0 eng■003 OCoLC
■020 ▼a0585459525 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aHF5415▼b.M297455 2003eb
■08204▼a658.8▼222
■090 ▼a ▼b
■24504▼aThe marketing book▼h[electronic resource] ▼cedited by Michael J. Baker.
■250 ▼a5th ed.
■260 ▼aOxford ▼aBoston ▼bButterworth-Heinemann▼c2003.
■300 ▼axxxviii, 834 p. ▼bill.
■500 ▼aPrevious ed.: 1999.
■504 ▼aIncludes bibliographical references and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2003.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aMarketing.
■6557 ▼aElectronic books.▼2local
■7001 ▼aBaker, Michael John.
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0750655364▼w(OCoLC)50176385
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86073▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bK4R
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