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S.U.R.E.-fire direct response marketing - [electronic resource] : generating business-to-business sales leads for bottom-line success : Russell M. Kern.
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S.U.R.E.-fire direct response marketing - [electronic resource] : generating business-to-business sales leads for bottom-line success : Russell M. Kern.
Detailed Information
- Material Type
- 비도서
- ISBN
- 0071395679 (electronic bk.)
- LC Callnumber
- HF5861-.K47 2001eb
- DDC
- 658.8/4-21
- Author
- Kern, Russell.
- Title/Author
- S.U.R.E.-fire direct response marketing - [electronic resource] : generating business-to-business sales leads for bottom-line success : Russell M. Kern.
- Original Title
- [] Sure-fire direct response marketing
- Publish Info
- New York : McGraw-Hall, c2001.
- Material Info
- xxii, 277 p. : ill. ; 25 cm.
- 서지주기
- Includes bibliographical references (p. 263-265) and index.Includes webliographies (p. 259-261).
- Reproduction Note
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2002. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- Subject Added Entry-Topical Term
- Advertising, Direct-mail. Direct marketing.
- Added Entry-Corporate Name
- NetLibrary, Inc.
- Additional Physical Form Entry
- . Original. 0658006223. (DLC) 00048066
- Electronic Location and Access
- . Original. 0658006223. (DLC) 00048066
- Control Number
- gtec:54351
MARC
008020605s2001 nyua sb 001 0 eng d■003 OCoLC
■020 ▼a0071395679 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCLCQ
■05014▼aHF5861▼b.K47 2001eb
■08204▼a658.8/4▼221
■090 ▼a ▼b
■1001 ▼aKern, Russell.
■24510▼aS.U.R.E.-fire direct response marketing▼h[electronic resource] ▼bgenerating business-to-business sales leads for bottom-line success ▼cRussell M. Kern.
■2461 ▼aSure-fire direct response marketing
■260 ▼aNew York ▼bMcGraw-Hall▼cc2001.
■300 ▼axxii, 277 p. ▼bill. ▼c25 cm.
■504 ▼aIncludes bibliographical references (p. 263-265) and index.▼aIncludes webliographies (p. 259-261).
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2002.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising, Direct-mail.▼aDirect marketing.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0658006223▼w(DLC) 00048066
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=68450▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bAMF
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