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Sex in advertising - [electronic resource] : perspectives on the erotic appeal : edited by Tom Reichert, Jacqueline Lambiase.
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Sex in advertising - [electronic resource] : perspectives on the erotic appeal : edited by Tom Reichert, Jacqueline Lambiase.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 1410607062 (electronic bk.)
- 미국회청구기호
- HF5827.85-.S494 2003eb
- DDC
- 306.7-21
- 서명/저자
- Sex in advertising - [electronic resource] : perspectives on the erotic appeal : edited by Tom Reichert, Jacqueline Lambiase.
- 발행사항
- Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
- 형태사항
- xii, 294 p. : ill. ; 24 cm.
- 총서명
- LEA's communication series
- 서지주기
- Includes bibliographical references and indexes.
- 내용주기
- Advertising and disconnection Jean Kilbourne -- Adcult and gender James B. Twitchell -- Subliminal sexuality : the fountainhead for America's obsession Wilson Bryan Key -- Masculinism(s) and the male image : what does it mean tobe a man? Barbara B. Stern -- Media at the margins : homoerotic appeals to the gay and lesbian community Gary R. Hicks -- Sex-- online and in Internet advertising Jacqueline J. Lambiase -- Future questions and challenges : advertising research in the midst of sex noise Jacqueline Lambiase and Tom Reichert. One phenomenon, multiple lenses : bridging perspectives to examine sex in advertising Tom Reichert and Jacqueline J. Lambiase -- What is sex in advertising? : perspectives from consumer behavior and social science research Tom Reichert -- Historical and psychological perspectives of the erotic appeal in advertising Juliann Sivulka -- Dark desires : fetishism, ontology, and representation in contemporary advertising Jonathan E. Schroeder and Janet L. Borgerson -- Nudity and sexual appeals : understanding the arousal process and advertising reponse Michael S. LaTour and Tony L. Henthorne -- Effects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product andalcohol billboard advertising Annie Lang ... [et al.] -- Sex(haustion) sells: marketing in a saturated mediascope Collin Gifford Brooke -- Toward a theory of advertising lovemaps in marketing communications : overdetermination, postmodern thought and the advertising hermeneutic circle Ste
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 일반주제명
- Sex in advertising.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0805841172. (DLC) 2002023530. (OCoLC)49332276
- 전자적 위치 및 접속
- . Original. 0805841172. (DLC) 2002023530. (OCoLC)49332276
- Control Number
- gtec:54347
MARC
008030507s2003 njua sb 001 0 eng d■003 OCoLC
■020 ▼a1410607062 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aHF5827.85▼b.S494 2003eb
■08204▼a306.7▼221
■090 ▼a ▼b
■24500▼aSex in advertising▼h[electronic resource] ▼bperspectives on the erotic appeal▼cedited by Tom Reichert, Jacqueline Lambiase.
■260 ▼aMahwah, N.J. ▼bLawrence Erlbaum Associates▼c2003.
■300 ▼axii, 294 p. ▼bill. ▼c24 cm.
■4400 ▼aLEA's communication series
■504 ▼aIncludes bibliographical references and indexes.
■50500▼tAdvertising and disconnection ▼rJean Kilbourne --▼tAdcult and gender ▼rJames B. Twitchell --▼tSubliminal sexuality : the fountainhead for America's obsession▼rWilson Bryan Key --▼tMasculinism(s) and the male image : what does it mean tobe a man? ▼rBarbara B. Stern --▼tMedia at the margins : homoerotic appeals to the gay and lesbian community ▼rGary R. Hicks --▼tSex-- online and in Internet advertising ▼rJacqueline J. Lambiase --▼tFuture questions and challenges : advertising research in the midst of sex noise ▼rJacqueline Lambiase and Tom Reichert.▼tOne phenomenon, multiple lenses : bridging perspectives to examine sex in advertising ▼rTom Reichert and Jacqueline J. Lambiase --▼tWhat is sex in advertising? : perspectives from consumer behavior and social science research ▼rTom Reichert --▼tHistorical and psychological perspectives of the erotic appeal in advertising ▼rJuliann Sivulka --▼tDark desires : fetishism, ontology, and representation in contemporary advertising ▼rJonathan E. Schroeder and Janet L. Borgerson --▼tNudity and sexual appeals : understanding the arousal process and advertising reponse ▼rMichael S. LaTour and Tony L. Henthorne --▼tEffects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product andalcohol billboard advertising ▼rAnnie Lang ... [et al.] --▼tSex(haustion) sells: marketing in a saturated mediascope ▼rCollin Gifford Brooke --▼tToward a theory of advertising lovemaps in marketing communications : overdetermination, postmodern thought and the advertising hermeneutic circle ▼rSte
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2003.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aSex in advertising.
■6557 ▼aElectronic books.▼2local
■7001 ▼aLambiase, Jacqueline.▼aReichert, Tom.
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0805841172▼w(DLC) 2002023530▼w(OCoLC)49332276
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79467▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bK4R
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