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From bricks to clicks - [electronic resource] : 5 steps to creating a durable online brand : Serge Timacheff, Douglas E. Rand.
![From bricks to clicks - [electronic resource] : 5 steps to creating a durable online bran...](/Sponge/Images/bookDefaults/NNbookdefaultsmall.png)
From bricks to clicks - [electronic resource] : 5 steps to creating a durable online brand : Serge Timacheff, Douglas E. Rand.
상세정보
- 자료유형
- 비도서
- ISBN
- 0071381309 (electronic bk.)
- 미국회청구기호
- HD69.B7-T55 2001eb
- DDC
- 658.8/27-21
- 서명/저자
- From bricks to clicks - [electronic resource] : 5 steps to creating a durable online brand : Serge Timacheff, Douglas E. Rand.
- 발행사항
- New York : McGraw-Hill, c2001.
- 형태사항
- xvi, 303 p. : ill. ; 24 cm.
- 서지주기
- Includes bibliographical references (p. 289-292) and index.
- 내용주기
- 완전내용Chapter 1: The complete brand and the Web -- Chapter 2: The discovery stage --Chapter 3: The framework stage -- Chapter 4: The verbal articulation stage -- Chapter 5: The visual, physical, and sensory articulation stages -- Chapter 6: The execution stage: launching, pruning, and rediscovery -- Chapter 7: Branding the Internet village -- Chapter 8: The global Web brand -- Chapter 8: Beyond the new economy.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2002. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 기타저자
- Rand, Douglas E.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0071371893. (DLC) 2001018017. (OCoLC)45714717
- 전자적 위치 및 접속
- . Original. 0071371893. (DLC) 2001018017. (OCoLC)45714717
- Control Number
- gtec:54282
MARC
008021202s2001 nyua sb 001 0 eng d■003 OCoLC
■020 ▼a0071381309 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aHD69.B7▼bT55 2001eb
■08204▼a658.8/27▼221
■090 ▼a ▼b
■1001 ▼aTimacheff, Serge.
■24510▼aFrom bricks to clicks▼h[electronic resource] ▼b5 steps to creating a durable online brand ▼cSerge Timacheff, Douglas E. Rand.
■260 ▼aNew York ▼bMcGraw-Hill▼cc2001.
■300 ▼axvi, 303 p. ▼bill. ▼c24 cm.
■504 ▼aIncludes bibliographical references (p. 289-292) and index.
■5050 ▼aChapter 1: The complete brand and the Web -- Chapter 2: The discovery stage --Chapter 3: The framework stage -- Chapter 4: The verbal articulation stage -- Chapter 5: The visual, physical, and sensory articulation stages -- Chapter 6: The execution stage: launching, pruning, and rediscovery -- Chapter 7: Branding the Internet village -- Chapter 8: The global Web brand -- Chapter 8: Beyond the new economy.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2002.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising.▼aBrand name products.
■6557 ▼aElectronic books.▼2local
■7001 ▼aRand, Douglas E.
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0071371893▼w(DLC) 2001018017▼w(OCoLC)45714717
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=74043▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bAMF
