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Research in media promotion - [electronic resource] : edited by Susan Tyler Eastman.
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Research in media promotion - [electronic resource] : edited by Susan Tyler Eastman.
상세정보
- 자료유형
- 비도서
- ISBN
- 0585365474 (electronic bk.)
- 미국회청구기호
- PN1992.8.A32-R47 2000eb
- DDC
- 659.1/930223-21
- 서명/저자
- Research in media promotion - [electronic resource] : edited by Susan Tyler Eastman.
- 발행사항
- Mahwah, NJ : Lawrence Erlbaum Associates, 2000.
- 형태사항
- xiii, 365 p. : charts ; 23 cm.
- 총서명
- LEA's communication series
- 주기사항
- A collection of 11 original studies.
- 서지주기
- Includes bibliographical references and indexes.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2001. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 080583382X. (DLC) 99087341. (OCoLC)43114292
- 전자적 위치 및 접속
- . Original. 080583382X. (DLC) 99087341. (OCoLC)43114292
- Control Number
- gtec:54127
MARC
008010411s2000 njud sb 001 0 eng d■003 OCoLC
■020 ▼a0585365474 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCL▼dOCLCQ
■043 ▼an-us---
■05014▼aPN1992.8.A32▼bR47 2000eb
■08204▼a659.1/930223▼221
■090 ▼a ▼b
■24500▼aResearch in media promotion▼h[electronic resource] ▼cedited by Susan Tyler Eastman.
■260 ▼aMahwah, NJ ▼bLawrence Erlbaum Associates▼c2000.
■300 ▼axiii, 365 p. ▼bcharts ▼c23 cm.
■4400 ▼aLEA's communication series
■500 ▼aA collection of 11 original studies.
■504 ▼aIncludes bibliographical references and indexes.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2001.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising▼xTelevision programs▼zUnited States.
■6557 ▼aElectronic books.▼2local
■7001 ▼aEastman, Susan Tyler.
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z080583382X▼w(DLC) 99087341▼w(OCoLC)43114292
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=45888▼zAn electronic book accessible through the World Wide Web;click for information
