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Becoming a public relations writer - [electronic resource] : a writing processworkbook for the profession : Ronald D. Smith.
![Becoming a public relations writer - [electronic resource] : a writing processworkbook fo...](/Sponge/Images/bookDefaults/NNbookdefaultsmall.png)
Becoming a public relations writer - [electronic resource] : a writing processworkbook for the profession : Ronald D. Smith.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 1410607321 (electronic bk.)
- 미국회청구기호
- HM263-.S58 2003eb
- DDC
- 659.2-21
- 저자명
- Smith, Ronald D. , 1948-
- 서명/저자
- Becoming a public relations writer - [electronic resource] : a writing processworkbook for the profession : Ronald D. Smith.
- 판사항
- 2nd ed.
- 발행사항
- Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
- 형태사항
- xv, 464 p. : ill. ; 24 cm.
- 서지주기
- Includes bibliographical references (p. 433-436) and index.
- 내용주기
- 완전내용Part one -- Principles of effective writing 01 -- 1. Writing ... and what it means to you 03 -- 2. Effective writing 12 -- 3. Communication theory and persuasion 42 -- 4. The writing process 61 -- Part two -- Public relations writing through journalistic media 93 -- 5. News and the public relations writer 95 -- 6. News releases 122 -- 7. Working with the media 159 -- 8. Broadcast media 187 -- 9.Organizational features 206 -- 10. Advocacy and opinion 229 -- Part three -- Public relations writing through organizational media 253 -- 11. Fliers, brochures, and web sites 255 -- 12. Newsletters and corporate reports 275 -- 13. Direct-mail appeals 299 -- 14. Public relations advertising 316 -- 15. Speeches and interviews 346 -- Part four -- Pulling it all together 367 -- 16. Information kits 369 -- 17. Writing for news conferences 379 -- Appendix A. A common sense stylebook for public relations writers 395 -- Appendix B. Copy editing 411 -- AppendixC. Careers in public relations 413 -- Appendix D. Professio
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0805842608. (DLC) 2002153595. (OCoLC)51009378
- 전자적 위치 및 접속
- . Original. 0805842608. (DLC) 2002153595. (OCoLC)51009378
- Control Number
- gtec:53857
MARC
008030627s2003 njua sb 001 0 eng d■003 OCoLC
■020 ▼a1410607321 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aHM263▼b.S58 2003eb
■08204▼a659.2▼221
■090 ▼a ▼b
■1001 ▼aSmith, Ronald D.▼d1948-
■24510▼aBecoming a public relations writer▼h[electronic resource] ▼ba writing processworkbook for the profession ▼cRonald D. Smith.
■250 ▼a2nd ed.
■260 ▼aMahwah, N.J. ▼bLawrence Erlbaum Associates▼c2003.
■300 ▼axv, 464 p. ▼bill. ▼c24 cm.
■504 ▼aIncludes bibliographical references (p. 433-436) and index.
■5050 ▼aPart one -- Principles of effective writing 01 -- 1. Writing ... and what it means to you 03 -- 2. Effective writing 12 -- 3. Communication theory and persuasion 42 -- 4. The writing process 61 -- Part two -- Public relations writing through journalistic media 93 -- 5. News and the public relations writer 95 -- 6. News releases 122 -- 7. Working with the media 159 -- 8. Broadcast media 187 -- 9.Organizational features 206 -- 10. Advocacy and opinion 229 -- Part three -- Public relations writing through organizational media 253 -- 11. Fliers, brochures, and web sites 255 -- 12. Newsletters and corporate reports 275 -- 13. Direct-mail appeals 299 -- 14. Public relations advertising 316 -- 15. Speeches and interviews 346 -- Part four -- Pulling it all together 367 -- 16. Information kits 369 -- 17. Writing for news conferences 379 -- Appendix A. A common sense stylebook for public relations writers 395 -- Appendix B. Copy editing 411 -- AppendixC. Careers in public relations 413 -- Appendix D. Professio
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2003.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aEnglish language▼xWritten English.▼aPublic relations▼xAuthorship.▼aPublic relations.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0805842608▼w(DLC) 2002153595▼w(OCoLC)51009378
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81824▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bK4R
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