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Advertising and the World Wide Web - [electronic resource] : edited by David W.Schumann, Esther Thorson.
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Advertising and the World Wide Web - [electronic resource] : edited by David W.Schumann, Esther Thorson.
Detailed Information
- Material Type
- 비도서
- ISBN
- 0585081603 (electronic bk.)
- LC Callnumber
- HF6146.I58-A38 1999eb
- DDC
- 658.8/00285/4678-21
- Title/Author
- Advertising and the World Wide Web - [electronic resource] : edited by David W.Schumann, Esther Thorson.
- Publish Info
- Mahwah, NJ : Lawrence Erlbaum Associates, 1999.
- Material Info
- ix, 317 p. : ill. ; 24 cm.
- General Note
- "Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--Introd.
- 서지주기
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용Web advertising's birth and early childhood as viewed in the pages of Advertising age / Esther Thorson, William D. Wells, and Shelley Rogers -- Understandinginteractivity of cyberspace advertising / Harper A. Roehm and Curtis P. Haugtvedt -- Current advertising on the Internet : the benefits and usage of mixed-media advertising strategies / Ann E. Schlosser and Alaina Kanfer -- "New and improved!" Advertising in cyberspace : using specific conduits to access browsers andseekers / David R. Fortin -- Children, advertising, and the Internet : an exploratory study / Lucy L. Henke -- Effectiveness of Internet advertising by leadingnational advertisers / Judy Foster Davis -- Interactive media : a means for more meaningful advertising? / Glen J. Nowak ... [et al.] -- Sophistication on theWorld Wide Web : evaluating structure, function, and commercial goals of Web sites / Charles Frazer and Sally J. McMillan -- Scaling the Web : a parasocial interaction scale for World Wide Web sites / John Hoerner -- 'Cyb
- Reproduction Note
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may belimited to NetLibrary affiliated libraries.
- Subject Added Entry-Topical Term
- Internet advertising Congresses.
- Added Entry-Personal Name
- Schumann, David W.
- Added Entry-Corporate Name
- NetLibrary, Inc.
- Added Entry-Meeting Name
- Conference on Advertising and Consumer Psychology 1996 Bloomfield Hills, Mich.) (15th
- Additional Physical Form Entry
- . Original. 0805831487. (DLC) 99017344. (OCoLC)40698629
- Electronic Location and Access
- . Original. 0805831487. (DLC) 99017344. (OCoLC)40698629
- Control Number
- gtec:53803
MARC
008000807s1999 njua sb 101 0 eng d■003 OCoLC
■020 ▼a0585081603 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCL▼dOCLCQ▼dZID▼dOCLCQ
■05014▼aHF6146.I58▼bA38 1999eb
■08204▼a658.8/00285/4678▼221
■090 ▼a ▼b
■24500▼aAdvertising and the World Wide Web▼h[electronic resource] ▼cedited by David W.Schumann, Esther Thorson.
■260 ▼aMahwah, NJ ▼bLawrence Erlbaum Associates▼c1999.
■300 ▼aix, 317 p. ▼bill. ▼c24 cm.
■500 ▼a"Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--Introd.
■504 ▼aIncludes bibliographical references and index.
■5050 ▼aWeb advertising's birth and early childhood as viewed in the pages of Advertising age / Esther Thorson, William D. Wells, and Shelley Rogers -- Understandinginteractivity of cyberspace advertising / Harper A. Roehm and Curtis P. Haugtvedt -- Current advertising on the Internet : the benefits and usage of mixed-media advertising strategies / Ann E. Schlosser and Alaina Kanfer -- "New and improved!" Advertising in cyberspace : using specific conduits to access browsers andseekers / David R. Fortin -- Children, advertising, and the Internet : an exploratory study / Lucy L. Henke -- Effectiveness of Internet advertising by leadingnational advertisers / Judy Foster Davis -- Interactive media : a means for more meaningful advertising? / Glen J. Nowak ... [et al.] -- Sophistication on theWorld Wide Web : evaluating structure, function, and commercial goals of Web sites / Charles Frazer and Sally J. McMillan -- Scaling the Web : a parasocial interaction scale for World Wide Web sites / John Hoerner -- 'Cyb
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2000.▼nAvailable via the World Wide Web.▼nAvailable in multiple electronic file formats.▼nAccess may belimited to NetLibrary affiliated libraries.
■6500 ▼aInternet advertising▼vCongresses.
■6557 ▼aElectronic books.▼2local
■7001 ▼aSchumann, David W.▼aThorson, Esther.
■7102 ▼aNetLibrary, Inc.
■7112 ▼aConference on Advertising and Consumer Psychology▼n(15th ▼d1996 ▼cBloomfield Hills, Mich.)
■7761 ▼cOriginal▼z0805831487▼w(DLC) 99017344▼w(OCoLC)40698629
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=19426▼zAn electronic book accessible through the World Wide Web;click for information
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