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Marketing without advertising - [electronic resource] : by Michael Phillips & Salli Rasberry, edited by Barbara Kate Repa.
![Marketing without advertising - [electronic resource] : by Michael Phillips & Salli Rasbe...](/Sponge/Images/bookDefaults/NNbookdefaultsmall.png)
Marketing without advertising - [electronic resource] : by Michael Phillips & Salli Rasberry, edited by Barbara Kate Repa.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 1417503904 (electronic bk.)
- 미국회청구기호
- HF5415-.P484 2003eb
- DDC
- 658.8-22
- 저자명
- Phillips, Michael , 1938-
- 서명/저자
- Marketing without advertising - [electronic resource] : by Michael Phillips & Salli Rasberry, edited by Barbara Kate Repa.
- 판사항
- 4th ed.
- 발행사항
- Berkeley, CA : Nolo, c2003.
- 형태사항
- 1 v. (various pagings) : ill. ; 23 cm.
- 서지주기
- Includes bibliographical references and index.
- 내용주기
- 완전내용Advertising: the last choice in marketing -- Personal recommendations: the first choice in marketing -- The physical appearance of your business -- Pricing --The treatment of people around you -- Openness: the basis of trust -- Decidinghow to educate potential customers -- How to let customers know your business is excellent -- Helping customers find you -- Customer recourse -- Marketing on the Internet -- Dynamic interactive marketing -- Designing and implementing yourmarketing plan -- Creating a calendar of events.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2004. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 일반주제명
- Small business Management.
- 기타저자
- Rasberry, Salli.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0873379306. (DLC) 2002045220. (OCoLC)51945752
- 전자적 위치 및 접속
- . Original. 0873379306. (DLC) 2002045220. (OCoLC)51945752
- Control Number
- gtec:53665
MARC
008040506s2003 caua sb 001 0 eng d■003 OCoLC
■020 ▼a1417503904 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCLCQ
■05014▼aHF5415▼b.P484 2003eb
■08204▼a658.8▼222
■090 ▼a ▼b
■1001 ▼aPhillips, Michael▼d1938-
■24510▼aMarketing without advertising▼h[electronic resource] ▼cby Michael Phillips & Salli Rasberry, edited by Barbara Kate Repa.
■250 ▼a4th ed.
■260 ▼aBerkeley, CA ▼bNolo▼cc2003.
■300 ▼a1 v. (various pagings) ▼bill. ▼c23 cm.
■504 ▼aIncludes bibliographical references and index.
■5050 ▼aAdvertising: the last choice in marketing -- Personal recommendations: the first choice in marketing -- The physical appearance of your business -- Pricing --The treatment of people around you -- Openness: the basis of trust -- Decidinghow to educate potential customers -- How to let customers know your business is excellent -- Helping customers find you -- Customer recourse -- Marketing on the Internet -- Dynamic interactive marketing -- Designing and implementing yourmarketing plan -- Creating a calendar of events.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2004.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aSmall business▼xManagement.
■6557 ▼aElectronic books.▼2local
■7001 ▼aRasberry, Salli.▼aRepa, Barbara Kate.
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0873379306▼w(DLC) 2002045220▼w(OCoLC)51945752
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=107326▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bAMF
