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Diversity in advertising - [electronic resource] : broadening the scope of research directions : edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
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Diversity in advertising - [electronic resource] : broadening the scope of research directions : edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Detailed Information
- Material Type
- 비도서
- ISBN
- 1410610071 (electronic bk.)
- LC Callnumber
- HF5822-.D59 2004eb
- DDC
- 659.1/08-22
- Title/Author
- Diversity in advertising - [electronic resource] : broadening the scope of research directions : edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
- Publish Info
- Mahwah, N.J. : Lawrence Erlbaum, 2004.
- Material Info
- xxi, 447 p. : ill. ; 24 cm.
- Added Entry-Title
- Advertising and consumer psychology
- 서지주기
- Includes bibliographical references and indexes.
- Reproduction Note
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2004. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- Subject Added Entry-Topical Term
- Advertising Psychological aspects. Communication in marketing. Consumers Attitudes.
- Added Entry-Personal Name
- Haugtvedt, Curtis P. , 1958-
- Added Entry-Corporate Name
- NetLibrary, Inc.
- Additional Physical Form Entry
- . Original. 0805847944. (DLC) 2003022327. (OCoLC)53223552
- Electronic Location and Access
- . Original. 0805847944. (DLC) 2003022327. (OCoLC)53223552
- Control Number
- gtec:53523
MARC
008040504s2004 njua sb 001 0 eng d■003 OCoLC
■020 ▼a1410610071 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCLCQ
■05014▼aHF5822▼b.D59 2004eb
■08204▼a659.1/08▼222
■090 ▼a ▼b
■24500▼aDiversity in advertising▼h[electronic resource] ▼bbroadening the scope of research directions ▼cedited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
■260 ▼aMahwah, N.J. ▼bLawrence Erlbaum▼c2004.
■300 ▼axxi, 447 p. ▼bill. ▼c24 cm.
■4400 ▼aAdvertising and consumer psychology
■504 ▼aIncludes bibliographical references and indexes.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2004.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising▼xPsychological aspects.▼aCommunication in marketing.▼aConsumers▼xAttitudes.
■6557 ▼aElectronic books.▼2local
■7001 ▼aHaugtvedt, Curtis P.▼d1958-▼aLee, Wei-Na▼d1957-▼aWilliams, Jerome D.▼d1947-
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0805847944▼w(DLC) 2003022327▼w(OCoLC)53223552
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=107433▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bAMF
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