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The essential brand book - [electronic resource] : over 100 techniques to increase brand value : Iain Ellwood.
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The essential brand book - [electronic resource] : over 100 techniques to increase brand value : Iain Ellwood.
상세정보
- 자료유형
- 비도서
- ISBN
- 0585442959 (electronic bk.)
- 미국회청구기호
- HD69.B7-E45 2002eb
- DDC
- 658.8/27-21
- 저자명
- Ellwood, Iain.
- 서명/저자
- The essential brand book - [electronic resource] : over 100 techniques to increase brand value : Iain Ellwood.
- 판사항
- 2nd ed.
- 발행사항
- London : Kogan Page, 2002.
- 형태사항
- xi, 321 p. : ill. ; 24 cm.
- 주기사항
- Previous ed.: 2000.
- 서지주기
- Includes bibliographical references and index.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0749438630. (OCoLC)50614724
- 전자적 위치 및 접속
- . Original. 0749438630. (OCoLC)50614724
- Control Number
- gtec:53469
MARC
008030428s2002 enka sb 001 0 eng d■003 OCoLC
■020 ▼a0585442959 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aHD69.B7▼bE45 2002eb
■08204▼a658.8/27▼221
■090 ▼a ▼b
■1001 ▼aEllwood, Iain.
■24514▼aThe essential brand book▼h[electronic resource] ▼bover 100 techniques to increase brand value ▼cIain Ellwood.
■250 ▼a2nd ed.
■260 ▼aLondon ▼bKogan Page▼c2002.
■300 ▼axi, 321 p. ▼bill. ▼c24 cm.
■500 ▼aPrevious ed.: 2000.
■504 ▼aIncludes bibliographical references and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2003.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aBrand name products.▼aProduct management.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0749438630▼w(OCoLC)50614724
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81142▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bK4R
