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Brand failures - [electronic resource] : Matt Haig.
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Brand failures - [electronic resource] : Matt Haig.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 0585450374 (electronic bk.)
- 미국회청구기호
- HD69.B7-H345 2003eb
- DDC
- 658.8/27-21
- 저자명
- Haig, Matt.
- 서명/저자
- Brand failures - [electronic resource] : Matt Haig.
- 발행사항
- London : Kogan Page, 2003.
- 형태사항
- viii, 310 p. ; 24 cm.
- 서지주기
- Includes bibliographical references (p. [301]-302) and index.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0749439270. (DLC) 2003000966. (OCoLC)51519798
- 전자적 위치 및 접속
- . Original. 0749439270. (DLC) 2003000966. (OCoLC)51519798
- Control Number
- gtec:53232
MARC
008030530s2003 enk sb 001 0 eng d■003 OCoLC
■020 ▼a0585450374 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aHD69.B7▼bH345 2003eb
■08204▼a658.8/27▼221
■090 ▼a ▼b
■1001 ▼aHaig, Matt.
■24510▼aBrand failures▼h[electronic resource] ▼cMatt Haig.
■260 ▼aLondon ▼aSterling, VA. ▼bKogan Page▼c2003.
■300 ▼aviii, 310 p. ▼c24 cm.
■504 ▼aIncludes bibliographical references (p. [301]-302) and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2003.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aBrand choice.▼aBrand loyalty.▼aBrand name products▼xMarketing.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0749439270▼w(DLC) 2003000966▼w(OCoLC)51519798
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81881▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bK4R
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