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The media handbook - [electronic resource] : a complete guide to advertising media selection, planning, research, and buying : Helen Katz.
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The media handbook - [electronic resource] : a complete guide to advertising media selection, planning, research, and buying : Helen Katz.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 1410607550 (electronic bk.)
- 미국회청구기호
- HF5826.5-.K38 2003eb
- DDC
- 659-21
- 저자명
- Katz, Helen E.
- 서명/저자
- The media handbook - [electronic resource] : a complete guide to advertising media selection, planning, research, and buying : Helen Katz.
- 판사항
- 2nd ed.
- 발행사항
- Mahwah, N.J. : Lawrence Erlbaum, 2003.
- 형태사항
- xix, 185 p. : ill. ; 24 cm.
- 총서명
- LEA's communication series
- 서지주기
- Includes bibliographical references (p. 177-180) and index.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0805842675. (DLC) 2002035398. (OCoLC)50737172
- 전자적 위치 및 접속
- . Original. 0805842675. (DLC) 2002035398. (OCoLC)50737172
- Control Number
- gtec:53151
MARC
008030725s2003 njua sb 001 0 eng d■003 OCoLC
■020 ▼a1410607550 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aHF5826.5▼b.K38 2003eb
■08204▼a659▼221
■090 ▼a ▼b
■1001 ▼aKatz, Helen E.
■24514▼aThe media handbook▼h[electronic resource] ▼ba complete guide to advertising media selection, planning, research, and buying ▼cHelen Katz.
■250 ▼a2nd ed.
■260 ▼aMahwah, N.J. ▼bLawrence Erlbaum▼c2003.
■300 ▼axix, 185 p. ▼bill. ▼c24 cm.
■4400 ▼aLEA's communication series
■504 ▼aIncludes bibliographical references (p. 177-180) and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2003.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising media planning.▼aMarketing channels.▼aMass media and business.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0805842675▼w(DLC) 2002035398▼w(OCoLC)50737172
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=83860▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bK4R
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