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Leap - [electronic resource] : a revolution in creative business strategy : BobSchmetterer.
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Leap - [electronic resource] : a revolution in creative business strategy : BobSchmetterer.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 0471454532 (electronic bk.)
- 미국회청구기호
- HF5415.13-.S335 2003eb
- DDC
- 658.8-21
- 서명/저자
- Leap - [electronic resource] : a revolution in creative business strategy : BobSchmetterer.
- 발행사항
- Hoboken, N.J. : Wiley, c2003.
- 형태사항
- xii, 241 p. : ill. ; 24 cm.
- 주기사항
- "An Adweek book."
- 서지주기
- Includes bibliographical references (p. [226]-230) and index.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 일반주제명
- Advertising Planning. Business planning. Industrial management. Marketing Planning. Strategic planning.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0471229172. (DLC) 2003268477. (OCoLC)50937770
- 전자적 위치 및 접속
- . Original. 0471229172. (DLC) 2003268477. (OCoLC)50937770
- Control Number
- gtec:52983
MARC
008030528s2003 njua sb 001 0 eng d■003 OCoLC
■020 ▼a0471454532 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aHF5415.13▼b.S335 2003eb
■08204▼a658.8▼221
■090 ▼a ▼b
■1001 ▼aSchmetterer, Bob.
■24510▼aLeap▼h[electronic resource] ▼ba revolution in creative business strategy ▼cBobSchmetterer.
■260 ▼aHoboken, N.J. ▼bWiley▼cc2003.
■300 ▼axii, 241 p. ▼bill. ▼c24 cm.
■500 ▼a"An Adweek book."
■504 ▼aIncludes bibliographical references (p. [226]-230) and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2003.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising▼xPlanning.▼aBusiness planning.▼aIndustrial management.▼aMarketing▼xPlanning.▼aStrategic planning.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0471229172▼w(DLC) 2003268477▼w(OCoLC)50937770
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81962▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bAMF
