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Relationship marketing in professional services - [electronic resource] : a study of agency-client dynamics in the advertising sector : Aino Halinen.
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Relationship marketing in professional services - [electronic resource] : a study of agency-client dynamics in the advertising sector : Aino Halinen.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 0203280776 (electronic bk.)
- 미국회청구기호
- HF5415.55-.H35 2002eb
- DDC
- 659.1/068/8-21
- 저자명
- Halinen, Aino , 1961-
- 서명/저자
- Relationship marketing in professional services - [electronic resource] : a study of agency-client dynamics in the advertising sector : Aino Halinen.
- 판사항
- Taylor & Francis e-Library ed.
- 발행사항
- London : Routledge, 2002.
- 형태사항
- xiv, 373 p. : ill.
- 총서명
- Routledge advances in management and business studies
- 서지주기
- Includes bibliographical references (p. 345-356) and index.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2002. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 일반주제명
- Advertising agencies Customer services Finland Case studies. Relationship marketing Finland Case studies. Relationship marketing. Service industries Marketing.
- 기타저자
- NetLibrary, Inc.
- 전자적 위치 및 접속
- NetLibrary, Inc.
- Control Number
- gtec:50087
MARC
008020718s2002 enka sb 001 0 eng d■003 OCoLC
■020 ▼a0203280776 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCLCQ
■043 ▼ae-fi---
■05014▼aHF5415.55▼b.H35 2002eb
■08204▼a659.1/068/8▼221
■090 ▼a ▼b
■1001 ▼aHalinen, Aino▼d1961-
■24510▼aRelationship marketing in professional services▼h[electronic resource] ▼ba study of agency-client dynamics in the advertising sector ▼cAino Halinen.
■250 ▼aTaylor & Francis e-Library ed.
■260 ▼aLondon ▼aNew York ▼bRoutledge▼c2002.
■300 ▼axiv, 373 p. ▼bill.
■4400 ▼aRoutledge advances in management and business studies
■504 ▼aIncludes bibliographical references (p. 345-356) and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2002.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising agencies▼xCustomer services▼zFinland▼vCase studies.▼aRelationship marketing▼zFinland▼vCase studies.▼aRelationship marketing.▼aService industries▼xMarketing.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=70308▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bK4R
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