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Creating powerful brands in consumer, service and industrial markets - [electronic resource] : Leslie de Chernatony and Malcolm McDonald.
Creating powerful brands in consumer, service and industrial markets - [electronic resource] : Leslie de Chernatony and Malcolm McDonald.
상세정보
- 자료유형
- 비도서
- ISBN
- 1417507845 (electronic bk.)
- 미국회청구기호
- HD69.B7-D45 2003eb
- DDC
- 658.8/27-22
- 서명/저자
- Creating powerful brands in consumer, service and industrial markets - [electronic resource] : Leslie de Chernatony and Malcolm McDonald.
- 판사항
- 3rd ed.
- 발행사항
- Oxford : Elsevier/Butterworth-Heinemann, 2003.
- 형태사항
- xvii, 467 p. : ill. ; 24 cm.
- 서지주기
- Includes bibliographical references and index.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2004. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 기타저자
- McDonald, Malcolm.
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0750659807. (OCoLC)53845484
- 전자적 위치 및 접속
- . Original. 0750659807. (OCoLC)53845484
- Control Number
- gtec:50073
MARC
008040610s2003 enka sb 001 0 eng d■003 OCoLC
■020 ▼a1417507845 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aHD69.B7▼bD45 2003eb
■08204▼a658.8/27▼222
■090 ▼a ▼b
■1001 ▼aDe Chernatony, L.▼q(Leslie)
■24510▼aCreating powerful brands in consumer, service and industrial markets▼h[electronic resource] ▼cLeslie de Chernatony and Malcolm McDonald.
■250 ▼a3rd ed.
■260 ▼aOxford ▼aBoston [Mass.] ▼bElsevier/Butterworth-Heinemann▼c2003.
■300 ▼axvii, 467 p. ▼bill. ▼c24 cm.
■504 ▼aIncludes bibliographical references and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2004.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aBrand name products▼xMarketing.▼aBrand name products▼xPlanning.
■6557 ▼aElectronic books.▼2local
■7001 ▼aMcDonald, Malcolm.
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0750659807▼w(OCoLC)53845484
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=104745▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bAMF
