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Entrepreneurial marketing - [electronic resource] : lessons from Wharton's pioneering MBA course : Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur.
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Entrepreneurial marketing - [electronic resource] : lessons from Wharton's pioneering MBA course : Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur.
Detailed Information
- 자료유형
- 비도서
- ISBN
- 0471040207 (electronic bk.)
- 미국회청구기호
- HD62.5-.L63 2001eb
- DDC
- 658.8-21
- 서명/저자
- Entrepreneurial marketing - [electronic resource] : lessons from Whartons pioneering MBA course : Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur.
- 발행사항
- New York : Wiley, c2001.
- 형태사항
- xvi, 272 p. : ill. ; 24 cm.
- 서지주기
- Includes bibliographical references (p. 261-263) and index.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2001. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 기타저자
- Kallianpur, Amy. , 1945-
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0471382442. (DLC) 00049644. (OCoLC)45172827
- 전자적 위치 및 접속
- . Original. 0471382442. (DLC) 00049644. (OCoLC)45172827
- Control Number
- gtec:50056
MARC
008010808s2001 nyua sb 001 0 eng d■003 OCoLC
■020 ▼a0471040207 (electronic bk.)
■040 ▼aN▼T▼cN▼T▼dOCLCQ
■05014▼aHD62.5▼b.L63 2001eb
■08204▼a658.8▼221
■090 ▼a ▼b
■1001 ▼aLodish, Leonard M.
■24510▼aEntrepreneurial marketing▼h[electronic resource] ▼blessons from Wharton's pioneering MBA course ▼cLeonard M. Lodish, Howard Lee Morgan, Amy Kallianpur.
■260 ▼aNew York ▼bWiley▼cc2001.
■300 ▼axvi, 272 p. ▼bill. ▼c24 cm.
■504 ▼aIncludes bibliographical references (p. 261-263) and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2001.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aMarketing▼xManagement.▼aNew business enterprises▼xManagement.
■6557 ▼aElectronic books.▼2local
■7001 ▼aKallianpur, Amy.▼aMorgan, Howard Lee▼d1945-
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0471382442▼w(DLC) 00049644▼w(OCoLC)45172827
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=59780▼zAn electronic book accessible through the World Wide Web;click for information
