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The power of persuasion - [electronic resource] : how we're bought and sold : Robert Levine.
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The power of persuasion - [electronic resource] : how we're bought and sold : Robert Levine.
상세정보
- 자료유형
- 비도서
- ISBN
- 0471463272 (electronic bk.)
- 미국회청구기호
- BF637.P4-L48 2003eb
- DDC
- 153.8/52-21
- 서명/저자
- The power of persuasion - [electronic resource] : how were bought and sold : Robert Levine.
- 발행사항
- Hoboken, N.J. : John Wiley & Sons, c2003.
- 형태사항
- ix, 278 p. ; 25 cm.
- 서지주기
- Includes bibliographical references (p. 245-265) and index.
- 내용주기
- 완전내용The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- + = or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, thedark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion.
- 복제주기
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- 일반주제명
- Persuasion (Psychology)
- 기타저자
- NetLibrary, Inc.
- 기타형태저록
- . Original. 0471266345. (DLC) 2002009952. (OCoLC)50113990
- 전자적 위치 및 접속
- . Original. 0471266345. (DLC) 2002009952. (OCoLC)50113990
- Control Number
- gtec:49931
MARC
008030529s2003 nju sb 001 0 eng d■003 OCoLC
■020 ▼a0471463272 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aBF637.P4▼bL48 2003eb
■08204▼a153.8/52▼221
■090 ▼a ▼b
■1001 ▼aLevine, Robert V.
■24514▼aThe power of persuasion▼h[electronic resource] ▼bhow we're bought and sold ▼cRobert Levine.
■260 ▼aHoboken, N.J. ▼bJohn Wiley & Sons▼cc2003.
■300 ▼aix, 278 p. ▼c25 cm.
■504 ▼aIncludes bibliographical references (p. 245-265) and index.
■5050 ▼aThe illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- ▼2 + ▼2 = ▼5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, thedark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2003.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aPersuasion (Psychology)
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0471266345▼w(DLC) 2002009952▼w(OCoLC)50113990
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81986▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bAMF
