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Advertising and societies - [electronic resource] : global issues : Katherine T. Frith, Barbara Mueller.
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Advertising and societies - [electronic resource] : global issues : Katherine T. Frith, Barbara Mueller.
Detailed Information
- Material Type
- 비도서
- ISBN
- 0820472875 (electronic bk.)
- LC Callnumber
- HF5823-.F9826 2003eb
- DDC
- 659.1/042-22
- Author
- Frith, Katherine Toland.
- Title/Author
- Advertising and societies - [electronic resource] : global issues : Katherine T. Frith, Barbara Mueller.
- Publish Info
- New York : P. Lang, c2003.
- Material Info
- 305 p. : ill. ; 23 cm.
- Added Entry-Title
- Digital formations = 1526-3169 ; vol. 14
- 서지주기
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용International advertising and globalization -- The globalization scenario -- Advertising and culture -- Advertising's economic, political and media environments -- Advertising and regulatory systems -- Global consumer issues -- Advertising and representations of the "other" -- Children as consumers : the purchasing power of the children's market -- Advertising of controversial products -- Advertising and gender representation -- The commercialization of societies -- The endof reality.
- Reproduction Note
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2004. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- Subject Added Entry-Topical Term
- Advertising Social aspects. Advertising. Intercultural communication.
- Added Entry-Personal Name
- Mueller, Barbara , 1958-
- Added Entry-Corporate Name
- NetLibrary, Inc.
- Additional Physical Form Entry
- . Original. 0820462071. (DLC) 2002010686. (OCoLC)50164527
- Electronic Location and Access
- . Original. 0820462071. (DLC) 2002010686. (OCoLC)50164527
- Control Number
- gtec:49627
MARC
008040712s2003 nyua sb 001 0 eng d■003 OCoLC
■020 ▼a0820472875 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aHF5823▼b.F9826 2003eb
■08204▼a659.1/042▼222
■090 ▼a ▼b
■1001 ▼aFrith, Katherine Toland.
■24510▼aAdvertising and societies▼h[electronic resource] ▼bglobal issues ▼cKatherine T. Frith, Barbara Mueller.
■260 ▼aNew York ▼bP. Lang▼cc2003.
■300 ▼a305 p. ▼bill. ▼c23 cm.
■4400 ▼aDigital formations▼x1526-3169 ▼vvol. 14
■504 ▼aIncludes bibliographical references and index.
■5050 ▼aInternational advertising and globalization -- The globalization scenario -- Advertising and culture -- Advertising's economic, political and media environments -- Advertising and regulatory systems -- Global consumer issues -- Advertising and representations of the "other" -- Children as consumers : the purchasing power of the children's market -- Advertising of controversial products -- Advertising and gender representation -- The commercialization of societies -- The endof reality.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2004.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising▼xSocial aspects.▼aAdvertising.▼aIntercultural communication.
■6557 ▼aElectronic books.▼2local
■7001 ▼aMueller, Barbara▼d1958-
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0820462071▼w(DLC) 2002010686▼w(OCoLC)50164527
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=103394▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bAMF
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