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Advertising and societies - [electronic resource] : global issues : Katherine T. Frith, Barbara Mueller.
Advertising and societies - [electronic resource]  : global issues  : Katherine T. Frith, ...
Advertising and societies - [electronic resource] : global issues : Katherine T. Frith, Barbara Mueller.

Detailed Information

자료유형  
 비도서
ISBN  
0820472875 (electronic bk.)
미국회청구기호  
HF5823-.F9826 2003eb
DDC  
659.1/042-22
청구기호  
저자명  
Frith, Katherine Toland.
서명/저자  
Advertising and societies - [electronic resource] : global issues : Katherine T. Frith, Barbara Mueller.
발행사항  
New York : P. Lang, c2003.
형태사항  
305 p. : ill. ; 23 cm.
총서명  
Digital formations = 1526-3169 ; vol. 14
서지주기  
Includes bibliographical references and index.
내용주기  
완전내용International advertising and globalization -- The globalization scenario -- Advertising and culture -- Advertising's economic, political and media environments -- Advertising and regulatory systems -- Global consumer issues -- Advertising and representations of the "other" -- Children as consumers : the purchasing power of the children's market -- Advertising of controversial products -- Advertising and gender representation -- The commercialization of societies -- The endof reality.
복제주기  
Electronic reproduction. . Boulder, Colo. : NetLibrary, 2004. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
일반주제명  
Advertising Social aspects. Advertising. Intercultural communication.
기타저자  
Mueller, Barbara , 1958-
기타저자  
NetLibrary, Inc.
기타형태저록  
. Original. 0820462071. (DLC) 2002010686. (OCoLC)50164527
전자적 위치 및 접속  
. Original. 0820462071. (DLC) 2002010686. (OCoLC)50164527
Control Number  
gtec:49627

MARC

 008040712s2003        nyua        sb        001  0  eng  d
■003    OCoLC
■020    ▼a0820472875  (electronic  bk.)
■040    ▼aN▼T▼cN▼T
■05014▼aHF5823▼b.F9826  2003eb
■08204▼a659.1/042▼222
■090    ▼a  ▼b
■1001  ▼aFrith,  Katherine  Toland.
■24510▼aAdvertising  and  societies▼h[electronic  resource]  ▼bglobal  issues  ▼cKatherine  T.  Frith,  Barbara  Mueller.
■260    ▼aNew  York  ▼bP.  Lang▼cc2003.
■300    ▼a305  p.  ▼bill.  ▼c23  cm.
■4400  ▼aDigital  formations▼x1526-3169  ▼vvol.  14
■504    ▼aIncludes  bibliographical  references  and  index.
■5050  ▼aInternational  advertising  and  globalization  --  The  globalization  scenario  --  Advertising  and  culture  --  Advertising's  economic,  political  and  media  environments  --  Advertising  and  regulatory  systems  --  Global  consumer  issues  --  Advertising  and  representations  of  the  "other"  --  Children  as  consumers  :  the  purchasing  power  of  the  children's  market  --  Advertising  of  controversial  products  --  Advertising  and  gender  representation  --  The  commercialization  of  societies  --  The  endof  reality.
■533    ▼aElectronic  reproduction.▼bBoulder,  Colo.  ▼cNetLibrary▼d2004.▼nAvailable  via  World  Wide  Web.▼nAccess  may  be  limited  to  NetLibrary  affiliated  libraries.
■6500  ▼aAdvertising▼xSocial  aspects.▼aAdvertising.▼aIntercultural  communication.
■6557  ▼aElectronic  books.▼2local
■7001  ▼aMueller,  Barbara▼d1958-
■7102  ▼aNetLibrary,  Inc.
■7761  ▼cOriginal▼z0820462071▼w(DLC)    2002010686▼w(OCoLC)50164527
■8564  ▼3Bibliographic  record  display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=103394▼zAn  electronic  book  accessible  through  the  World  Wide  Web;click  for  information
■994    ▼a92▼bAMF

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