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How to produce successful advertising - [electronic resource] : a guide to strategy, planning and targeting : A.D. Farbey.
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How to produce successful advertising - [electronic resource] : a guide to strategy, planning and targeting : A.D. Farbey.
Detailed Information
- Material Type
- 비도서
- ISBN
- 0585454957 (electronic bk.)
- LC Callnumber
- HF5823-.F227 2002eb
- DDC
- 659.1-21
- Author
- Farbey, David.
- Title/Author
- How to produce successful advertising - [electronic resource] : a guide to strategy, planning and targeting : A.D. Farbey.
- Edited Info
- 3rd ed.
- Publish Info
- London : Kogan Page, 2002.
- Material Info
- viii, 200 p. : ill. ; 24 cm.
- Added Entry-Title
- Marketing in action series
- General Note
- Previous ed.: 1998.
- 서지주기
- Includes bibliographical references (p. [195] and index.
- Reproduction Note
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- Subject Added Entry-Topical Term
- Advertising campaigns Handbooks, manuals, etc. Advertising Handbooks, manuals, etc.
- Added Entry-Corporate Name
- NetLibrary, Inc.
- Additional Physical Form Entry
- . Original. 0749436344. (OCoLC)47939665
- Electronic Location and Access
- . Original. 0749436344. (OCoLC)47939665
- Control Number
- gtec:49562
MARC
008030711s2002 enka sbf 001 0 eng d■003 OCoLC
■020 ▼a0585454957 (electronic bk.)
■040 ▼aN▼T▼cN▼T
■05014▼aHF5823▼b.F227 2002eb
■08204▼a659.1▼221
■090 ▼a ▼b
■1001 ▼aFarbey, David.
■24510▼aHow to produce successful advertising▼h[electronic resource] ▼ba guide to strategy, planning and targeting ▼cA.D. Farbey.
■250 ▼a3rd ed.
■260 ▼aLondon ▼bKogan Page▼c2002.
■300 ▼aviii, 200 p. ▼bill. ▼c24 cm.
■4400 ▼aMarketing in action series
■500 ▼aPrevious ed.: 1998.
■504 ▼aIncludes bibliographical references (p. [195] and index.
■533 ▼aElectronic reproduction.▼bBoulder, Colo. ▼cNetLibrary▼d2003.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries.
■6500 ▼aAdvertising campaigns▼vHandbooks, manuals, etc.▼aAdvertising▼vHandbooks, manuals, etc.
■6557 ▼aElectronic books.▼2local
■7102 ▼aNetLibrary, Inc.
■7761 ▼cOriginal▼z0749436344▼w(OCoLC)47939665
■8564 ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=83546▼zAn electronic book accessible through the World Wide Web;click for information
■994 ▼a92▼bK4R
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